Found 1556 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir

Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and F…

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(Grewal, Rajdeep) (Germann, Frank) (Kang, Charles)

New Product Creativity: Understanding Contract Specificity in New Product Introductions

1
(Griffith, David A.) (Dean, Tereza) (Calantone, Roger J)

Assessing Performance Outcomes in Marketing

1
(Hult, G. Tomas M.) (Leonidou, Leonidas C.) (Katsikeas, Constantine S) (Morgan, Neil A)

Exploring the Effects of ?What? (Product) and ?Where? (Website) Characteristics on Online Shoppin…

1
(Mallapragada, Girish) (Chandukala, Sandeep R) (Liu, Qing)

Does the Customer Matter Most? Exploring Strategic Frontline Employees? Influence of Customers, t…

1
(Cote, Joseph A.) (Bolander, Willy) (Plouffe, Christopher R) (Hochstein, Bryan)

Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on…

1
(Wieseke, Jan) (Schons, Laura Marie) (Habel, Johannes) (Alavi, Sascha)

When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees? Job Satisfaction and P…

1
(Katsikeas, Constantine S) (Menguc, Bulent) (Auh, Seigyoung) (Jung, Yeon Sung)

The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis

1
(Taylor, Stevan A) (Chang, Woojung)

How Kinetic Property Shapes Novelty Perceptions

1
(Lakshmanan, Arun) (Kim, Junghan)

Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Fra…

1
(Basuroy, Suman) (Chatterjee, Subimal) (Heath, Timothy B) (Kocher, Bruno) (Hening) (Thurau, Thorsten)

Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvan…

1
(Caldieraro, Fabio) (Marcus, Cunha Jr) (Kao, Ling) (Jing)

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

1
(Grewal, Dhruv) (Roggeveen, Anne L) (Townsend, Claudia) (Krishnan, R)

Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Perf…

1
(Ferris, Gerald R.) (Bolander, Willy) (Satornino, Cinthia B) (Hughes, Douglas E.)

Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensity-Reducing Communic…

1
(Wieseke, Jan) (Gunturkun, Pascal) (Schons, Laura Marie) (Haumann, Till)

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

1
(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)

My Reflections on Publishing in Journal of Marketing

1
(Kumar, V.) (Katsikeas, Constantine S.) (Cote, Joseph A.) (Kannan, P.K.) (Wieseke, Jan) (Bezawada, Ram) (Bolander, Willy) (Schons, Laura Marie) (Kumar, Ashish) (Habel, Johannes) (Alavi, Sascha) (Rishika, Rishika, Janakiraman, Ramkumar) (Mishra, saurabh, Modi, Sachin B.) (Chang, Woojung) (Taylor, Steven A.) (Menguc, Bulent) (Auh, Seigyoung) (Jung, Yeon Sung) (Ploufee, Christopher R.) (Hochstein, Bryan.)

Consumer Well-Being: Effects of Subgoal Failures and Goal Importance

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(Czellar, Sandor) (Devezer, Berna) (Sprott, David E) (Spangenberg, Eric R)

Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives

1
(Mourali, Mehdi) (Ma, Zhenfeng) (Yang, Zhiyong)

When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…

1
(Peres, Renana) (Christophe Van den Bulte)

Moderating Effects of the Relationship Between Private Label Share and Store Loyalty

1
(Koschate) (Fischer, Nicole) (Cramer, Johannes) (Hoyer, Wayne D)
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir