Found 1386 results for your keywords: subject="Brand"
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir

Analyzing brand competition across subcategories

1
(Wedel, Michel) (Zhang, Jie)

To buy or not to buy: response mode effects on consumer choice

1
(Nowlis, Stephen M.) (Dhar, Ravi)

Modeling preferences for common attributes in multicategory brand choice

1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

Implementing global brand on consumer good subsidiary in developing countries

1
(Firmanzah)

Two roads to updating brand personality impresssions: trait versus evaluative inferencing

1
(Johar, Gita Venkataramani) (Sengupta, Jaideep) (Aaker, Jennifer L.)

Branding and brand equity

1
(Keller, Kevin Lane)

The Breakaway brand: how great brands stand out

1
(Kelly, Francis J.) (Barry Silverstein)

Kellog on branding: the marketing faculty of the kellog school of management

1
(Alice M. Tybout) (Tim Calkins)

Marketing aesthetics: the strategic management of brands, identitiy, and image

2
(Schmitt, Bernd)

Marketing management 12 th

1
(Kotler, Philip) (Kevin Lane Keller)

The making of a name: the inside story of the brands we buy

1
(Rivkin, Steve) (Fraser Sutherland)

Legendary brands: unleashing the power of story telling to create a winning marketing strategy

1
(Vincent, Laurence)

Reputation marketing, building and sustaining your organization's great asset

1
(Marconi, Joe)

Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity

1
(Aaker, David A.)

Brand asset management: driving profitable growth through your brands

1
(Davis, Scott M.)

The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…

5
(John G. Freeland)

IMC: Using advertising and promotion to build brands Tom Duncan

1
(Duncan, Tom)

Cyberbranding : brand building in the digital economy

1
(Breakenridge, Deirdre)

Brand warfare: 10 rules for Building the Killer brand: lessons for New and old economy player

1
(D\'Alessandro, David F.) (Owens, Michele)
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir