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Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir

Specifying price judgments with range-frequency theory in models of brand choice

1
(Hill, R. Carter) (Bell, David R.) (Weathers, Danny) (Niedrich, Ronald W.)

What has marketing learned from Richard Johnson

1
(Huber, Joel)

The power of product platforms: building value and cost leadership

1
(Meyer, Marc H.) (Lehnerd, Alvin P.)

Nudge your customers toward better choices

1
(Johnson, Eric J.) (Herrmann, Andreas) (Heitmann, Mark) (Goldstein, Daniel G.)

A Hybrid choice model that uses actual and ordered attribute value information

1
(Bodapi, Anand V.) (Drolet, Aimee)

Willful ignorance in request for product attribute information

1
(Ehrich, Kristine R.) (Irwin, Julie R.)

Pengaruh negative electronic word of mouth terhadap intensi pembelian peran moderasi external cues

1
(Dr. T. Ezni Balqiah (Penguji)) (Dr. M. Gunawan Alif (Penguji)) (Dr. Rizal Edy Halim (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan, Ph.D (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Penguji)) (Dr. Asnan Furinto (CoPromotor)) (Gita Gayatri, Ph.D (CoPromotor)) (Rahmani, Shinta)

Temporal differences in the role of marketing communication in new product categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)

When two rights make a wrong: searching too much in ordered environments

1
(Diehl, Kristin)

The Impact of Indonesia?s palm oil industry on economic and environmental performance

1
(Susanti, Anis Ria) (Dr. Elissaios Papyrakis (Pembimbing/Promotor)) (Dr. Lorenzo Pellegrini (Penguji))

The Impact of the prechoice process on product returns

1
(Bechwati, Nada Nash) (Siegal, Wendy Schneier)

Product variety and firm survival in the microcomputer software industry

1
(Cottrell, Tom) (Nault, Barrie R.)

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

The Effects of Localisation decisions on New product superiority and Performance : Empirical rese…

1
(Firmanzah)

Modeling preferences for common attributes in multicategory brand choice

1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)

Heterogeneous conjoint choice designs

1
(Sandor, Zsolt) (Wedel, Michel)

Product Market Threats, Payouts, and Financial Flexibility

1
(Hoberg, Gerard.) (Phlilips, Gordon. Prabhala,, Nagpurnand)

The Worth of product placement in successful films: an event study analysis

1
(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

Financial crisis, fiscal policy, and the 1995 GDP contraction in Mexico

1
(Meza, Felipe)

Financial system size in transition economies: the effect of legal origin

1
(McNulty, James E.) (Harper, Joel T.)
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir
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