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Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir

Interfirm cooperation and customer orientation

1
(Rindfleisch, Aric) (Moorman, Christine)

Measuring preferences for really new products

1
(Hoeffler, Steve)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Understanding the impact of synergy in multimedia communications

1
(Naik, Prasad) (Raman, Kalyan)

Integration of discrepant sales forecasts: the influence of plausibility inferences based on an e…

1
(Johar, Gita Venkataramani) (Roggeveen, Anne L.)

Valuing customers

1
(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)

The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…

1
(Chintagunta, Pradeep K.) (Varki, Sajeev)

Waiting for the web: how screen color affects time perception

1
(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)

A Mixing model for internet search-engine visits

1
(Boatwright, Peter) (Telang, Rahul) (Mukhopadhyay, Tridas)

When corporate image affects product evaluations: the moderating role of perceived risk

1
(Batra, Rajeev) (Gurhan-Canli, Zeynep)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

Brand as beacons: a new source of loyalty to multiproduct firms

1
(Anand, Bharat N.) (Shachar, Ron)

Design and modeling in conjoint analysis with partial profiles

1
(Rubin, Donald B.)

Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…

1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)

The Boundaries of loss aversion

1
(Kahneman, Daniel) (Novemsky, Nathan)

Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)

Distinguishing between the meanings of music: when background music affects product perceptions

1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)

Cultural differences in consumer impatience

1
(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)

Willful ignorance in request for product attribute information

1
(Ehrich, Kristine R.) (Irwin, Julie R.)
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir
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