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Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir

The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity

1
(Engeset, Marit Gundersen) (C. Page Moreau)

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and…

1
() (Rosario, Ana Babić) (Sotgiu, Francesca) (Valck, Kristine De) (Bijmolt, Tammo H A)

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Glob…

1
(Fang, Eric (Er)) (Lee Jongkuk) (Palmatier, Robert) (Han, Shunping)

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

1
(Grayson, Kent) (Isaac, Mathew S) (Brough, Aaron R)

Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings

1
(Nelson, Leif D.) (Jung, Minah H.) (Perfecto, Hannah)

Advance Ordering for Healthier Eating? Field Experiments on the Relationship Between the Meal Ord…

1
(VanEpps, Eric M.) (Downs, julie S.) (Loewenstein, George)

Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Beha…

1
(Bagchi, Rajeshi) (Koukova) (Gurnani, Haresh) (Nagarajan, Mahesh) (Oza, Shweta S.)

Productivity Metrics and Consumers' Misunderstanding of Time Savings

1
(Puntoni, Stefano) (Langhe, Bart De)

Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System

1
(Chintagunta, Pradeep K.) (Rossi, Federico)

"Yes/No/Not Right Now": Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Ch…

1
(Putnam) (Farr, Eleanor) (Riis, Jason)

Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage…

1
(Grinstein, Amir) (Kronrod, Ann)

Exploring the Differences Between Conscious and Unconscious Goal Pursuit

1
(Janiszewski, Chris) (Laran, Juliano) (Salerno, Anthony)

Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assor…

1
(Jing Xu) (Ravi Dhar) (Zixi Jiang)

On Brands and Word of Mouth

1
(Lovett, Mitchell J.) (Peres, Renana. Shachar, Ron.)

Temporal Contiguity and and Negativity Bias in the Impact of Online Word of Mouth

1
(Lurie, Nicholas H.) (Chen Zoey)

Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution

1
(Ferraro, Rosellina.) (Kirmani, Amna. Matherly, Ted.)

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switch…

1
(Anderson, Eric T.) (Simester Duncan)

Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Diff…

1
(Eunice Kim Cho) (Uzma Khan) (Ravi Dhar)

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz …

1
(Danaher, Peter J.) (Dagger, Tracey S.)

Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Increases Compromise Choice

1
(Jeffrey S. Larson) (Darron M. Billeter)
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir
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