Found 1556 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir

Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvan…

1
(Caldieraro, Fabio) (Marcus, Cunha Jr) (Kao, Ling) (Jing)

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

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(Grewal, Dhruv) (Roggeveen, Anne L) (Townsend, Claudia) (Krishnan, R)

Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Perf…

1
(Ferris, Gerald R.) (Bolander, Willy) (Satornino, Cinthia B) (Hughes, Douglas E.)

Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensity-Reducing Communic…

1
(Wieseke, Jan) (Gunturkun, Pascal) (Schons, Laura Marie) (Haumann, Till)

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

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(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)

My Reflections on Publishing in Journal of Marketing

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(Kumar, V.) (Katsikeas, Constantine S.) (Cote, Joseph A.) (Kannan, P.K.) (Wieseke, Jan) (Bezawada, Ram) (Bolander, Willy) (Schons, Laura Marie) (Kumar, Ashish) (Habel, Johannes) (Alavi, Sascha) (Rishika, Rishika, Janakiraman, Ramkumar) (Mishra, saurabh, Modi, Sachin B.) (Chang, Woojung) (Taylor, Steven A.) (Menguc, Bulent) (Auh, Seigyoung) (Jung, Yeon Sung) (Ploufee, Christopher R.) (Hochstein, Bryan.)

Consumer Well-Being: Effects of Subgoal Failures and Goal Importance

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(Czellar, Sandor) (Devezer, Berna) (Sprott, David E) (Spangenberg, Eric R)

Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives

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(Mourali, Mehdi) (Ma, Zhenfeng) (Yang, Zhiyong)

When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…

1
(Peres, Renana) (Christophe Van den Bulte)

Moderating Effects of the Relationship Between Private Label Share and Store Loyalty

1
(Koschate) (Fischer, Nicole) (Cramer, Johannes) (Hoyer, Wayne D)

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

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(Bijmolt, Tammo H A) (Risselada, Hans) (Verhoef, Peter C)

Supplier-Selected Referrals

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(Lilien, Gary L) (Grewal, Rajdeep) (Hada, Mahima)

Group-Buying Deal Popularity

1
(Luo, Xueming) (Andrews, Michelle) (Aspara, Jaakko) (Song, Yiping)

Gratitude Versus Entitlement: A Dual Process Model of the Profitability Implications of Customer …

1
(Wetzel, Hauke A) (Hammerschmidt, Maik) (Zablah, Alex R)

When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings

1
(Carlson, Kurt A.) (Shu, Suzane B.)

Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When S…

1
(Lehmann, Donald R.) (Biswas, Dipayan) (Labrecque, Lauren I.) (Markos, Ereni)

Learned Helplessness Among Newly Hired Salespeople and the Influence of Leadership

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(Ahearne, Michael) (Boichuk, Jeffrey P.) (Bolander, Willy) (Hall, Zachary R.) (Zahn, William J.) (Nieves, Melissa)

Synergistic Effects of Relationship Managers' Social Networks on Sales Performance

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(Palmatier, Robert W.) (Gonzalez, Gabriel R.) (Claro, Danny P.)

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free…

1
(Schumann, Jan H.) (Wangenheim, Florian von) (Groene, Nicole)

Service Quality: The Impact of Frequency, Timing, Proximity, and Sequence of Failures and Delights

1
(Sivakumar, K.) (Li, Mei) (Dong, Beibei)
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir