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Measuring preferences for really new products

1
(Hoeffler, Steve)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Understanding the Impact of Synergy in Multimedia Communications

1
(Naik A. Prasad) (Raman Kalyan)

Negative Consequences of Dichotomizing Continuous Predictor Variables

1
(Irwin R. Julie) (McClelland H. Gary)

A Parsimonious Model of Stockkeeping-Unit Choice

1
(Ho Hua Teck) (Chong Kuan Juin)

Buying Modular Systems in Technology-Intensive Markets

1
(Stremersch Stefan) (Weiss M. Allen) (Dellaert G. C. Benedict) (Frambach T. Ruud)

Multivariate Analysis of Multiple Response Data

1
(Edwards D. Yancy) (Allenby M. Greg)

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

1
(Voss E. Kevin) (Spangenberg R. Eric) (Grohmann Bianca)

The Role of Firm Resources in Returns to Market Deployment

1
(Slotegraaf J. Rebecca) (Moorman Christine) (Inman Jeffrey J.)

Modeling Interdependent Consumer Preferences

1
(Yang Sha) (Allenby M. Greg)

A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior

1
(Su Chenting) (Fern F. Edward) (Ye Keying)

In Memoriam: [Seymour Sudman]

1
(Bucklin E. Randolph) (Sismeiro Catarina)

Analisis Pengaruh Faktor Spesifik Bank dan Makroekonomi terhadap Kualitas Kredit UMKM di Indonesi…

1
(Ririen Setiati Riyanti (Pembimbing/Promotor)) (Ruslan Prijadi (Penguji)) (Rifki Ismal (Penguji)) (Kahfi Riza)

A Comparison of Segment Retention Criteria for Finite Mixture Logit Models

1
(Andrews L. Rick) (Currim S. Imran)

Multicriterion Clusterwise Regression for Joint Segmentation Settings: An Application to Customer…

1
(Brusco J. Michael) (CradiT Dennis J.) (Tashchian Armen)

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

1
(Rokkan I. Aksel) (Heide B. Jan) (Wathne H. Kenneth)

The Impact of the Internet on Information Search for Automobiles

1
(Ratchford T. Brian) (Lee Soo Myung) (Talukdar Debabrata)

The Reciprocal Effects of Brand Equity and Trivial Attributes

1
(Broniarczyk M. Susan) (Gershoff D. Andrew)

Simultaneous Signaling and Screening with Warranties

1
(Soberman A. David)

Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability

1
(Mishra, Saurabh) (Modi, Sachin B)
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir