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Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir

The Impact of the prechoice process on product returns

1
(Bechwati, Nada Nash) (Siegal, Wendy Schneier)

Product variety and firm survival in the microcomputer software industry

1
(Cottrell, Tom) (Nault, Barrie R.)

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

The Effects of Localisation decisions on New product superiority and Performance : Empirical rese…

1
(Firmanzah)

Modeling preferences for common attributes in multicategory brand choice

1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)

Heterogeneous conjoint choice designs

1
(Sandor, Zsolt) (Wedel, Michel)

Product Market Threats, Payouts, and Financial Flexibility

1
(Hoberg, Gerard.) (Phlilips, Gordon. Prabhala,, Nagpurnand)

The Worth of product placement in successful films: an event study analysis

1
(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

Financial crisis, fiscal policy, and the 1995 GDP contraction in Mexico

1
(Meza, Felipe)

Financial system size in transition economies: the effect of legal origin

1
(McNulty, James E.) (Harper, Joel T.)

New product development ( NPD ) process in Subsidiary : Information perspectives

1
(Firmanzah)

Marketing management 12 th

1
(Kotler, Philip) (Kevin Lane Keller)

The Effect of word of mouth on sales: online book reviews

1
(Chevalier, Judith A.) (Mayzlin, Dina)

Leveraging missing ratings to improve online recommendation systems

1
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

Between two brands: a goal fluency account of brand evaluation

1
(Labroo, Aparna A.) (Lee, Angela Y.)

Adoption of new and really new products: the effects of self-regulation systems and risk salience

1
(Posavac, Steven S.) (Herzenstein, Michal) (Brakus, J. Josko)

Justification effects on consumer choice of hedonic and utilitarian goods

1
(Okada, Erica Mina)

A Comparison of criteria to design efficient choice experiments

1
(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)

Models for heterogeneous variable selection

1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)

Product contagion: changing consumer evaluations through physical contract with "disgusting" prod…

1
(Morales, Andrea C.) (Fitzsimons, Gavan J.)
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir
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