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Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir

Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage…

1
(Grinstein, Amir) (Kronrod, Ann)

Exploring the Differences Between Conscious and Unconscious Goal Pursuit

1
(Janiszewski, Chris) (Laran, Juliano) (Salerno, Anthony)

Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assor…

1
(Jing Xu) (Ravi Dhar) (Zixi Jiang)

On Brands and Word of Mouth

1
(Lovett, Mitchell J.) (Peres, Renana. Shachar, Ron.)

Temporal Contiguity and and Negativity Bias in the Impact of Online Word of Mouth

1
(Lurie, Nicholas H.) (Chen Zoey)

Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution

1
(Ferraro, Rosellina.) (Kirmani, Amna. Matherly, Ted.)

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switch…

1
(Anderson, Eric T.) (Simester Duncan)

Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Diff…

1
(Eunice Kim Cho) (Uzma Khan) (Ravi Dhar)

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz …

1
(Danaher, Peter J.) (Dagger, Tracey S.)

Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Increases Compromise Choice

1
(Jeffrey S. Larson) (Darron M. Billeter)

Deconstructing The "First Moment of Truth": Understanding Unplanned Consideration and Purchase Co…

1
(Hui, Sam K.) (Huang, Yanliu. Suher, Jacob. Inman, J. Jeffrey.)

What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing…

1
(Tikkanen, Henrikki) (Aspara, Jaakko) (Frosen, Johanna) (Luoma, Jukka) (Jaakkola, Matti)

How Business Customers Judge Solutions: Solution Quality and Value in Use

1
(Macdonald, Emma K.) (Kleinaltenkamp, Michael) (Wilson, Hugh N.)

What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, …

1
(Liu, Yong) (Liu, Angela Xia) (Luo, Ting)

Authority Relinquishment in Agency Relationships

1
(Grayson, Kent) (Tumbat, Gulnur)

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

1
(Hoyer, Wayne D.) (Krohmer, Harley) (Kahr, Andrea) (Nyffenegger, Bettina)

Brand Buzz in the Echoverse

1
(Rust, Roland T.) (Heerde, Harald J. Van) (Hewett, Kelly) (Rand, William)

Product Concept Demonstrations in Trade Shows and Firm Value

1
(Mazumdar, Tridib) (Kim, Taewan)

Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share

1
(Echambadi, Raj) (Jindal, Rupinder P.) (Sangwon, Lee) (Sarangee, Kumar R.)

Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs M…

1
(Hult, G. Tomas M.) (Giebelhausen, Michael.) (Chun, HaeEun Helen) (Cronin Jr., J. Joseph)
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir
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