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Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

1
(Stremersch, Stefan) (Dellaert G. C. Benedict)

Heterogeneous Conjoint Choice Designs

1
(Sandor, Zsolt) (Wedel, Michel)

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

1
(Tyagi, K. Rajeev)

Analisis Employee Acceptance terhadap CCTV Surveillance di Lingkungan Perusahaan Ritel Modern Ind…

1
(Muhammad Irfan Syaebani (Pembimbing/Promotor)) (Ayu Aprilianti (Penguji)) (Aryana Satrya (Penguji)) (Anisya Septia Andari)

Evaluasi Prosedur Penyelarasan Kebijakan Akuntansi Properti Investasi PT ABC oleh KAP XYZ = Proce…

1
(Nureni Wijayati (Pembimbing/Promotor)) (Selvy Monalisa (Penguji)) (Sylvia Veronica Nalurita Purnama Siregar (Penguji)) (Ahmad Faraby)

Pengaruh Transformasi Digital pada Peningkatan Kinerja Keuangan di Industri Perbankan Indonesia =…

1
(Khoirunurrofik (Pembimbing/Promotor)) (Yohanna M. Lidya (Penguji)) (Arip Muttaqien (Penguji)) (Rochma Hidayati)

Pengaruh Penerapan Tarif Cukai Minuman Berpemanis dalam Kemasan (MBDK) Terhadap Pengeluaran Konsu…

1
(Sartika Djamaluddin (Pembimbing/Promotor)) (Riatu Mariatul Qibthiyyah (Penguji)) (Muhammad Hanri (Penguji)) (Shalung Asyefa Haqon)

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

1
(Sun Baohong) (Li Shibo) (Wilcox T. Ronald)

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

1
(Tyagi Rajeev K. Rajeev)

Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

1
(Stremersch Stefan) (Dellaert G. C. Benedict)

Heterogeneous Conjoint Choice Designs

1
(Wedel Michel) (Sándor Zsolt ,)

Strategi Kebijakan Keamanan dan Keselamatan di Laut Menggunakan Analisis SWOT dan AHP = Strategy …

1
(Nurkholis (Penguji)) (Dicky Yuniar Rushartanto) (Oscar Vitriano (Pembimbing/Promotor)) (M. H. Yudhistira (Penguji))

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta Sachin) (Vishal Singh P.) (Hansen T. Karsten)

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

1
(Kumar Piyush)

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…

1
(Bell R. David) (Bonfrer André) (Chintagunta K. Pradeep)

The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs

1
(Nowlis M. Stephen) (Shiv Baba)

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)

How Do Intentions Affect Loss Aversion?

1
(Novemsky Nathan) (Kahneman Daniel)

When Do Losses Loom Larger than Gains?

1
(Ariely Dan) (HuberJoel) (Wertenbroch Klaus)

Three Cheers--Psychological, Theoretical, Empirical--For Loss Aversion

1
(Camerer Colin)
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