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Assortment size and option attractiveness in consumer choice among retailers
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(Chernev, Alexander) (Hamilton, Ryan)
Wealth, warmth, and well-being: whether happiness Is relative or absolute depends on whether it i…
1
(Hsee, Christopher K.) (Yang Yang) (Li, Naihe) (Shen, Luxi)
Fear and loving in Las Vegas: evolution, emotion, and persuasion
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(Griskevicius, Vladas) (Goldstein, Noah J.) (Mortensen, Chad R.) (Sundie, Jill M.) (Cialdini, Robert B.) (Kenrick, Douglas T.)
Planned versus actual betting in sequential gambles
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(Iyer, Ganesh) (Andrade, Eduardo B.)
Deciding without resources: resource depletion and choice in context
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(Dhar, Ravi) (Amir, On) (Pocheptsova, Anastasiya) (Baumeister, Roy F.)
Could Ralph Nader's entrance and exit have helped Al Gore?tThe impact of decoy dynamics on consum…
1
(Rao, Akshay R.) (Hedgcock, William)
How to market in a downturn
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(Quelch, John A.) (Jocz, Katherine E.)
Field dependency and brand cognitive structures
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(Ng, Sharon) (Houston, Michael J.)
Why do consumers buy counterfeit luxury brands?
1
(Sen, Sankar) (Wilcox, Keith) (Hyeong Min Kim)
Ethical decisions and response mode compatibility: weighting of ethical attributes in considerati…
1
(Irwin, Julie R.) (Naylor, Rebecca Walter)
Can McDonald's food ever be considered healthful? metacognitive experiences affect the perceived …
1
(Kyoungmi Lee) (Shavitt, Sharon)
How does assortment affect grocery store choice?
1
(Chintagunta, Pradeep K.) (Briesch, Richard A.)
Learning from supply-side agents: the impact of technology solution providers' experiential diver…
1
(Weigelt, Carmen) (Sarkar, MB.)
The International dimension of inflation: evidence from disaggregated consumer price data
1
(Monacelli, Tommaso) (Sala, Luca)
Gender dimensions of brand personality
1
(Grohmann, Bianca)
The Importance of a general measure of brand engagement on market behavior: development and valid…
1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)
The Ease-of-computation effect: the interplay of metacognitive experiences and naive theories in …
1
(Thomas, Manoj) (Morwitz, Vicky G.)
Emotional accounting: how feelings about money influence consumer choice
1
(Levav, Jonathan) (McGraw, A. Peter)
The Influence of consumers' lay theories on approach/avoidance motivation
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(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)
The Role of imagination-focused visualization on new product evaluation
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(Hoeffler, Steve) (Dahl, Darren W.) (Min Zhao)
Hal. Awal
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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