Pusat Sumber Belajar FEB UI
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Hal. Awal
Sebelumnya
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Hal. Akhir
The Customers' revenge
1
(Ariely, Dan)
Optimal marketing strategies for a customer data intermedia
1
(Sudhir, K.) (Pancras, Joseph)
Optimal customer relationship management using Bayesian decision theory: an application for custo…
1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)
Mapping your competitive position
1
(D\'Aveni, Richard)
A Consumer perspective on value creation
1
(Priem, Richard L.)
Choice goal attainment and decision and consumption satisfaction
1
(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)
Modeling service alliances: an exploratory investigation of spillover effects in service partners…
1
(Bourdeau, Brian L.) (Cronin, J. Joseph) (Voorhees, Clay M.)
Customizing complex products: when should the vendor take control?
1
(Ghosh, Mrinal) (Stremersch, Stefan) (Dutta, Shantanu)
Fading optimism in products: temporal changes in expectations about performance
1
(Houston, Michael J.) (Monga, Ashwani)
Introduction to the marketing science institute special section on academic and practitioner coll…
1
(McAlister, Leigh)
The Effect od stating expectations on customer satisfaction and shopping experience
1
(Simonson, Itamar) (Ofir, Chezy)
Satisfaction strength and customer loyalty
1
(Grewal, Rajdeep) (Chandrashekaran, Murali) (Rotte, Kristin) (Tax, Stephen S.)
Service with a smile and encounter satisfaction: emotional contagion and appraisal mechanisms
1
(Barger, Patricia B.) (Grandey, Alicia A.)
Executive insights: building successful export business relationships: a behavioral perspective
1
(Katsikeas) (Leonidou, Leonidas C.) (S., Constantine) (Hadjimarcou, John)
The impact of cognitive intertia on postconsumption evaluation processes
1
(Mattila, Anna S.)
The effect of management commitment to service quality on employees' affective and performance ou…
1
(Babakus, Emin) (Yavas, Ugur) (Karatepe, Osman M.) (Avci, Turgay)
On the trait atecedents and outcomes of service worker job resourcefulness: a hierarchical model …
1
(Mowen, John C.) (Brown, Tom J.) (Licata, Jane W.) (Harris, Eric G.)
New product launch strategy for network effects products
1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)
Factors influencing the likelihood of customer defection: the role of consumer knowledge
1
(Srivastava, Rajendra K.) (Capraro, Anthony J.) (Broniarczyk, Susan)
Service failure and recovery: the impact of relationship factors on customer satisfaction
1
(Ganesan, Shankar) (Hess, Ronald L.) (Klein, Noreen M.)
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Artikel Jurnal
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Cases Harvard
Data Ekonomi & Bisnis
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Majalah
Non Buku
Pidato Guru Besar
Skripsi
Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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