Pusat Sumber Belajar FEB UI
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Membangun dan mempertahankan loyalitas nasabah bank umum
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(Agung, Arvin P.)
Analisis tuntunan pelanggan, kinerja bauran pemasaran jasa, nilai pelanggan dan penggunaan dan pe…
1
(Rukmana, Riza A.N.)
Tight-loose coupling with customers: the enactment of customer orientation
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(Danneels, Erwin)
The Effect of customer satisfaction, relationship commitment dimensions, and triggers on customer…
1
(Gustafsson, Anders) (Johnson, Michael D.) (Ross, Inger)
A Direct approach to predicting discretized response intarget marketing
1
(Gupta, Sachin) (Bodapati, Anand)
Recapturing lost customers
1
(Blattberg, Robert C.) (Thomas, Jacquelyn S.) (Fox, Edward J.)
Valuing customers
1
(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)
Valuing customers
1
(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)
Curvilinear effects of consumer loyalty determinants in relational exchanges
1
(Agustin, Clara) (Singh, Jagdip)
RFM and CLV: using iso-value curves for customer base analysis
1
(Yeung, Catherine, W.M.) (Wyer JR., Robert S.)
Decomposing the promotional revenue bump for loyalty program members versus nonmember
1
(Heerde, Harald J. Van) (Bijmolt, Tammo H.A.)
RFM and CLV: using iso-value curves for customer base analysis
1
(Fader, Peter S.) (Hardie, Bruce G.S.) (Lee, Lok Ka)
Designing the Customer centric organization: a Guide to Strategy, structure, and process
1
(Galbraith, Jay R.)
Total Customer Service. The Ultimate Weapon
1
(Davidow, William H) (Bro Uttal)
Keeping the customer satisfied: a guide to field service
1
(Eastman Kodak Co.)
Customer relationship management : perspectives from the marketplace
2
(Knox, Simon)
The Relationship - based enterprise : Powering business success through customer relationship man…
3
(McKenzie, Ray)
The Prime solution close the value gap, increase margins, and win the complex sale
1
(Thull, Jeff)
The Service profit chain: how leading companies link profit and growth to loyalty, satisfaction, …
1
(Heskett, James L.) (W. Earl Sasser)
Kellog on branding: the marketing faculty of the kellog school of management
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(Alice M. Tybout) (Tim Calkins)
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Non Buku
Pidato Guru Besar
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Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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