Found 4028 results for your keywords: subject="Marketing"
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir

Essentials of marketing :a marketing strategy planning approach

1
(Perreault, William D) (Cannon, Joseph P.) (McCharthy, E. Jerome)

Social marketing and social change : strategies and tools for health, well-being, and the environ…

1
(Lefebvre, R. Craig)

Service marketing : integrating customer focus across the firm

1
(Zeithaml, Valarie A) (Bitner, Mary Jo) (Gremler, Dwayne D.)

The acommondation of marketing research units in consumer product firms

1
(Ismangil, Wagiono)

Coca-Cola's new vending machine (A): pricing to capture value, or not?

1
(Narayandas, Das) (King, Charles)

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Maketing, business processes, and shareholder value: an organizationally embedded view of marketi…

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Market-based assets and shareholder value: a framework for analysis

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Antecedents and outcomes of marketing strategy comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

The Role of relational knowledge stores in interfirm partnering

1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Coviello, Nicole E.) (Danaher, Peter J.) (Brodie, Roderick) (Johnston, Wesley)

The Customer has escaped

1
(Cespedes, Frank V.) (Nunes, Paul F.)

Charting new directions for marketing

1
(Day, George S.) (Montgomery, David B.)

An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

1
(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

Corporate reputation: what do consumers really care about?

1
(Page, Graham) (Fearn, Helen)

Captivating company: dimensions of attractiveness in employer branding

1
(Berthon, Pierre) (Ewing, Michael) (Hah, Li Lian)

Comparing the application of integrated marketing communication (IMC) in magazine ads across prod…

1
(Grove, Stephen J.) (Carlson, Les) (Dorsch, Michael)

Service Innovativeness and Firm Value

1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas.)

Price and Advertising Effectiveness over the Business Cycle.

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gijsenberg, Maarten J.)
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir