Found 1218 results for your keywords: publisher=American Marketing Association
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from t…

1
(Kalaignanam, Kartik) (Kushawaha, Tarun) (Eilert, Meike)

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performa…

1
(Currim, Imran S.) (Mintz, Ofer)

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion St…

1
(Inman, J. Jeffrey) (Sam K. Hui) (Huang, Yanliu) (Suher, Jacob)

When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model

1
(Mittal, Vikas) (Aquino, Karl) (Winterich, Karen Page)

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabe…

1
(Grewal, Dhruv) (Ailawadi, Kusum L.) (Ma, Yu)

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Prod…

1
(Puzakova, Marina) (Kwak, Hyokjin) (Rocereto, Joseph F.)

Targeting Revenue Leaders for a New Product

1
(Haenlein, Michael) (Libai, Barak)

When Value Trumps Health in a Supersized World

1
(Haws, Kelly L.) (Winterich, Karen Page)

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

1
(Malaviya, Prashant) (Thompson, Debora V.)

Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity

1
(Cui, Anna S.)

The Network Value of Products

1
(Libai, Barak) (Oestreicher) (Singer, Gal) (Sivan, Liron) (Carmi, Eyal) (Yassin, Ohad)

The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

1
(Nowlis, Stephen M.) (Morales, Andrea C.) (Castro, Iana A.)

When Do Transparent Packages Increase (or Decrease) Food Consumption?

1
(Srinivasan, Raji) (Deng, Xiaoyan)

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

1
(Dekimpe, Marnik G.) (Geyskens, Inge) (Braak, Anne ter)

Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characte…

1
(Shankar, Venkatesh) (Kushwaha, Tarun)

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

1
(Grewal, Dhruv) (Biswas, Abhijit) (Guha, Abhijit) (Bhowmick, Sandeep)

Retailers' Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects

1
(Miniard, Paul W.) (Barone, Michael J.) (Mohammed, Shazad Mustapha) (Alvarez, Cecilia M. O.)

Growing Existing Customers' Revenue Streams Through Customer Referral Programs

1
(Tax, Stephen S.) (Eggert, Andreas) (Garnefeld, Ina) (Helm, Sabrina V.)

Ethnographic Stories for Market Learning

1
(Cayla, Julien) (Arnould, Eric)

Predicting and Managing Consumers' Package Size Impressions

1
(Chandon, Pierre) (Ordabayeva, Nailya)
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir