Found 3073 results for your keywords: publisher=Association
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir

Deconstructing The "First Moment of Truth": Understanding Unplanned Consideration and Purchase Co…

1
(Hui, Sam K.) (Huang, Yanliu. Suher, Jacob. Inman, J. Jeffrey.)

What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing…

1
(Tikkanen, Henrikki) (Aspara, Jaakko) (Frosen, Johanna) (Luoma, Jukka) (Jaakkola, Matti)

How Business Customers Judge Solutions: Solution Quality and Value in Use

1
(Macdonald, Emma K.) (Kleinaltenkamp, Michael) (Wilson, Hugh N.)

What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, …

1
(Liu, Yong) (Liu, Angela Xia) (Luo, Ting)

Authority Relinquishment in Agency Relationships

1
(Grayson, Kent) (Tumbat, Gulnur)

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

1
(Hoyer, Wayne D.) (Krohmer, Harley) (Kahr, Andrea) (Nyffenegger, Bettina)

Brand Buzz in the Echoverse

1
(Rust, Roland T.) (Heerde, Harald J. Van) (Hewett, Kelly) (Rand, William)

Product Concept Demonstrations in Trade Shows and Firm Value

1
(Mazumdar, Tridib) (Kim, Taewan)

Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share

1
(Echambadi, Raj) (Jindal, Rupinder P.) (Sangwon, Lee) (Sarangee, Kumar R.)

Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs M…

1
(Hult, G. Tomas M.) (Giebelhausen, Michael.) (Chun, HaeEun Helen) (Cronin Jr., J. Joseph)

Relating Online, Regional, and National Advertising to Firm Value

1
(Sridhar, Srihari) (German, Frank)

When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Indu…

1
(Sinha, Ashish) (Ahmed, Sumaiya)

Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Brandi…

1
(Geyskens, Inge) (Keller, Kristopher O.) (Dekimpe, Marnik G)

Motivating Sales Reps for Innovation Selling in Different Cultures

1
(Homburg, Christian) (Hohenberg, Sebastian)

Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions

1
(Yang, Sha) (Ducarroz, Caroline) (Greenleaf, Eric A)

Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and F…

1
(Grewal, Rajdeep) (Germann, Frank) (Kang, Charles)

New Product Creativity: Understanding Contract Specificity in New Product Introductions

1
(Griffith, David A.) (Dean, Tereza) (Calantone, Roger J)

Assessing Performance Outcomes in Marketing

1
(Hult, G. Tomas M.) (Leonidou, Leonidas C.) (Katsikeas, Constantine S) (Morgan, Neil A)

Exploring the Effects of ?What? (Product) and ?Where? (Website) Characteristics on Online Shoppin…

1
(Mallapragada, Girish) (Chandukala, Sandeep R) (Liu, Qing)

Does the Customer Matter Most? Exploring Strategic Frontline Employees? Influence of Customers, t…

1
(Cote, Joseph A.) (Bolander, Willy) (Plouffe, Christopher R) (Hochstein, Bryan)
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir