Found 1556 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

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(Yadav, Manjit S.) (Pavlou, Paul A.)

Not All Fun and Games: Viral Marketing for Utilitarian Products

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(Skiera, Bernd) (Schulze, Christian) (Scholer, Lisa)

The Innovator's License: A Latitude to Deviate from Category Norms

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(Barone, Michael J) (Jewell, Robert D)

Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with…

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(White, Katherine) (Peloza, John) (Jingzhi Shang)

More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Review…

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(Ludwig, Stephan) (Ko de Ruyter) (Friedman, Mike) (Bruggen, Elisabeth C) (Wetzels, Martin) (Pfann, Gerard)

Defining, Measuring, and Managing Business Reference Value

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(Kumar, V) (Petersen, J Andrew) (Leone, Robert P)

The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

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(Lilien, Gary L) (Grewal, Rajdeep) (Sabnis, Gaurav) (Chatterjee, Sharmila C)

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…

1
(Pauwels, Koen) (Bezaweda, Ram)

Relationship Velocity: Toward A Theory of Relationship Dynamics

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(Palmatier, Robert W) (Houston, Mark B) (Dant, Rajiv P) (Grewal Dhruv)

Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability De…

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(Lukas, Bryan A) (Whitwell, Gregory J) (Heide, Jan B)

To Buy or Not to Buy: Consumers' Demand Response Patterns for Healthy Versus Unhealthy Food

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(Talukdar, Debabrata) (Lindsey, Charles)

An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts

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(Tsiros, Michael) (Laran, Juliano)

Can Brands Move in from the Outside?: How Moral Identity Enhances Out-Group Brand Attitudes

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(Winterich, Karen Page) (Choi, Woo Jin)

When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?

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(White, Katherine) (Simpson, Bonnie)

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

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(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Cleeren, Kathleen)

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from t…

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(Kalaignanam, Kartik) (Kushawaha, Tarun) (Eilert, Meike)

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performa…

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(Currim, Imran S.) (Mintz, Ofer)

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion St…

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(Inman, J. Jeffrey) (Sam K. Hui) (Huang, Yanliu) (Suher, Jacob)

When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model

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(Mittal, Vikas) (Aquino, Karl) (Winterich, Karen Page)

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabe…

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(Grewal, Dhruv) (Ailawadi, Kusum L.) (Ma, Yu)
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir