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Heterogeneous Conjoint Choice Designs

1
(Wedel Michel) (Sándor Zsolt ,)

Strategi Kebijakan Keamanan dan Keselamatan di Laut Menggunakan Analisis SWOT dan AHP = Strategy …

1
(Nurkholis (Penguji)) (Dicky Yuniar Rushartanto) (Oscar Vitriano (Pembimbing/Promotor)) (M. H. Yudhistira (Penguji))

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta Sachin) (Vishal Singh P.) (Hansen T. Karsten)

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

1
(Kumar Piyush)

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…

1
(Bell R. David) (Bonfrer André) (Chintagunta K. Pradeep)

The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs

1
(Nowlis M. Stephen) (Shiv Baba)

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)

How Do Intentions Affect Loss Aversion?

1
(Novemsky Nathan) (Kahneman Daniel)

When Do Losses Loom Larger than Gains?

1
(Ariely Dan) (HuberJoel) (Wertenbroch Klaus)

Three Cheers--Psychological, Theoretical, Empirical--For Loss Aversion

1
(Camerer Colin)

The Boundaries of Loss Aversion

1
(Novemsky Nathan) (Kahneman Daniel)

A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects

1
(Arentze A. Theo) (Oppewal Harmen) (Timmermans J. P. Harry)

Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges

1
(Agustin Clara) (Singh Jagdip)

Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Market…

1
(Boas Miguel Villas J.) (Zhao Ying)

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

1
(Bruce Norris) (Desai S. , Preyas) (Staelin Richard)

Incentive-Aligned Conjoint Analysis

1
(Ding Min) (Grewal Rajdeep) (Liechty John)

Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods

1
(Okada Mina Erica)

Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

1
(Amaldoss Wilfred) (Jain Sanjay)

Diagnostics, Expectations, and Endogeneity

1
(Franses Hans Philip)

Marketing Models and the Lucas Critique

1
(Heerde J. van Harald) (Dekimpe G. , Marnik) (Jr William P. Putsis .William)
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