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Hal. Awal
Sebelumnya
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Berikutnya
Hal. Akhir
Social Identity and the Service—Profit Chain
1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)
Understanding the Marketing Department's Influence within the Firm
1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)
The Role of Hubs in the Adoption Process
1
(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
1
(Du, Rex Y.) (Kamakura, Wagner A)
Customer Equity Drivers and Future Sales
1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Damage from Corrective Advertising: Causes and Cures
1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)
Breaking through Fast-Forwarding: Brand Information and Visual Attention
1
(Brasel, S. Adam) (Gips, James)
Private-Label Use and Store Loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Competitive Density and the Customer Acquisition—Retention Trade-Off
1
(Voss, Glenn B.) (Voss, Zannie Giraud)
Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market
1
(Fang, Eric)
Satisfaction, Complaint, and the Stock Value Gap
1
(Homburg, Christian) (Luo, Xueming)
the Contingent value of corporate political ties
1
(Wright, mike) (Mellahi, Kamel) (Sun, Pei)
Political markets and regulatory uncertainty: insights and implications for integrated strategy
1
(Bonardi, Jean-Philippe) (Bergh, Richard G. Vanden) (Kingsley, Allison F.)
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
1
(Tse, David K.) (Gu, Flora F.)
Segmented Switchers and Retailer Pricing Strategies
1
(Kocas, Cenk) (Bohlmann, Jonathan D.)
Competitive Response to Radical Product Innovations
1
(Blair, Edward) (Narasimhan, Om) (Chandy, Rajesh) (Aboulnasr, Khaled)
Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"
1
(Wangenheim, Florian v.) (Wubben, Markus)
Strategy and competition in the market and nonmarket arenas
1
(Henisz, Witold J.) (Zelner, Bennet A.)
Holistic Package Design and Consumer Brand Impressions
1
(Orth, Ulrich R.) (Malkewitz, Keven)
Delight by Design: The Role of Hedonic versus Utilitarian Benefits
1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)
Hal. Awal
Sebelumnya
36
37
38
39
40
Berikutnya
Hal. Akhir
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Semua Koleksi
ADB Repository
Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
Disertasi
eBook
Laporan Penelitian
Majalah
Non Buku
Pidato Guru Besar
Skripsi
Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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