Found 4349 results for your keywords: subject="Marketing"
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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

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(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan) (Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Marketing's Contributions to Society

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(Wilkie, William L.) (Moore, Elizabeth S.)

Christine MoormanThe Role of Marketing

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(Rust, Roland T.) (Moorman, Christine)

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…

3
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

"Foreseeing" Marketing

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(Deshpande, Rohit)

Marketing in the Network Economy

3
(Kotler, Philip) (Achrol, Ravi S.)

Governance value analysis and marketing strategy

3
(Ghosh, Mrinal) (John, George)

Charting New Directions for Marketing

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(Day, George S.) (Montgomery, David B.)

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

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(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Modular Architectures in the Marketing Process

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(Sanchez, Ron)

Understanding Institutional Designs within Marketing Value Systems

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(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)

Demand Engineering Melalui Strategi Artificial Scarcity dan Hype Amplification: Studi Kasus Camp…

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(Imam Salehudin (Pembimbing/Promotor)) (Akhir Matua Harahap (Penguji)) (Muhammad Budi Prasetyo (Penguji)) (Abraham Andrew Tjahjadi)

Getting Published: Reflections of an Old Editor

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(Stewart, David W.)

The Role of the Institutional Environment in Marketing Channels

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(Grewal, Rajdeep) (Dharwadkar, Ravi)

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

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(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

A Configurational Perspective on Key Account Management

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(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

When do chief marketing officers have influence on top management teams?

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(McHenry, Beth J.) (Culbertson, Satoris S.)

Analisis Keterlibatan Pelanggan dalam Aplikasi Pesan-Antar Makanan Indonesia melalui Pemasaran Me…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Selina Sasmaradevi Harriman) (Adrian Achyar (Penguji))

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

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(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…

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(Verhoef, Peter C.)
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