Found 3073 results for your keywords: publisher=Association
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir

Relating Online, Regional, and National Advertising to Firm Value

1
(Sridhar, Srihari) (German, Frank)

When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Indu…

1
(Sinha, Ashish) (Ahmed, Sumaiya)

Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Brandi…

1
(Geyskens, Inge) (Keller, Kristopher O.) (Dekimpe, Marnik G)

Motivating Sales Reps for Innovation Selling in Different Cultures

1
(Homburg, Christian) (Hohenberg, Sebastian)

Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions

1
(Yang, Sha) (Ducarroz, Caroline) (Greenleaf, Eric A)

Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and F…

1
(Grewal, Rajdeep) (Germann, Frank) (Kang, Charles)

New Product Creativity: Understanding Contract Specificity in New Product Introductions

1
(Griffith, David A.) (Dean, Tereza) (Calantone, Roger J)

Assessing Performance Outcomes in Marketing

1
(Hult, G. Tomas M.) (Leonidou, Leonidas C.) (Katsikeas, Constantine S) (Morgan, Neil A)

Exploring the Effects of ?What? (Product) and ?Where? (Website) Characteristics on Online Shoppin…

1
(Mallapragada, Girish) (Chandukala, Sandeep R) (Liu, Qing)

Does the Customer Matter Most? Exploring Strategic Frontline Employees? Influence of Customers, t…

1
(Cote, Joseph A.) (Bolander, Willy) (Plouffe, Christopher R) (Hochstein, Bryan)

Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on…

1
(Wieseke, Jan) (Schons, Laura Marie) (Habel, Johannes) (Alavi, Sascha)

When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees? Job Satisfaction and P…

1
(Katsikeas, Constantine S) (Menguc, Bulent) (Auh, Seigyoung) (Jung, Yeon Sung)

The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis

1
(Taylor, Stevan A) (Chang, Woojung)

How Kinetic Property Shapes Novelty Perceptions

1
(Lakshmanan, Arun) (Kim, Junghan)

Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Fra…

1
(Basuroy, Suman) (Chatterjee, Subimal) (Heath, Timothy B) (Kocher, Bruno) (Hening) (Thurau, Thorsten)

Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvan…

1
(Caldieraro, Fabio) (Marcus, Cunha Jr) (Kao, Ling) (Jing)

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

1
(Grewal, Dhruv) (Roggeveen, Anne L) (Townsend, Claudia) (Krishnan, R)

Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Perf…

1
(Ferris, Gerald R.) (Bolander, Willy) (Satornino, Cinthia B) (Hughes, Douglas E.)

Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensity-Reducing Communic…

1
(Wieseke, Jan) (Gunturkun, Pascal) (Schons, Laura Marie) (Haumann, Till)

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

1
(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)
Hal. Awal Sebelumnya 36 37 38 39 40 Berikutnya Hal. Akhir