Found 1182 results for your keywords: subject="Brand"
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Analisis ekuitas merek internal perusahaan dalam pasar B2C (studi pada Starbucks)

1
(Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Dr. T. Ezni Balqiah (Penguji)) (Sari, Nadya Permata)

Menigkatkan peluang sukses ekstensi merek

1
(Sidik, Ignas G.)

Pengaruh benefit terhadap community participation di online brand community dalam hubungan brand …

1
(Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edy Halim (Pembimbing/Promotor)) (Dinaseviani, Anggini) (Harryadin Mahardika M.M., Ph.D (Penguji))

The Breakaway brand: how great brands stand out

1
(Kelly, Francis J.) (Barry Silverstein)

Peran kepercayaan pada merek dan kepuasan dalam menjelaskan loyalitas pada merek (studi empirik p…

1
(Setyawan, Anton A.)

The effect of electronic word of mouth, message source credibility, information quality on brand …

1
(Iqbal, Muhammad) (Atika) (Kusumawati, Andriani)

Aktiva tak berwujud

1
(Lisvery, Saoria) (Ginting, Irma Yosephine)

Treating zero brand sales observations in choice model estimation: consequences and potential rem…

1
(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)

Marketing and firm value: metrics, methods, findings, and future directions

1
(Srinivasan, Shuba) (Hanssens, Donimique M.)

Analisis ekuitas merek internal perusahaan pada industri perbankan (studi pada bank syariah mandiri)

1
(Tessalonika, Nova) (Dr. Nurdin Sobari S.E., M.M (Penguji)) (Dr. Adi Zakaria Afiff MBA (Pembimbing/Promotor)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji))

The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…

5
(John G. Freeland)

Reputation marketing, building and sustaining your organization's great asset

1
(Marconi, Joe)

Analisis experiental marketing, emotional branding, and brand trust terhadap loyalitas merek Mentari

1
(Hamzah, Amir)

Pengaruh kredibilitas program berita terhadap ekuitas merek seputar Indonesia RCTI

1
(Setiawan, Budi) (Yuanita, Irma) (Nurmalina, Rita)

Pengaruh persepsi kualitas parent brand, extension fit, harga dan kredibilitas perusahaan terhada…

1
(Erynayati, Luh) (Prof. Dr. Teddy Pawitra (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Prof. Dr. Sofjan Assauri (Penguji))

Pengaruh perceived fit, tipe produk, dan brand familiarity terhadap consumer purchase intention d…

1
(Rachmania, Mila) (Dr. Chairy (Pembimbing/Promotor)) (Daniel Tumpal H. Aruan, Ph.D (Penguji)) (Sri Rahayu Hijrah Hati, SE., M.Si, Ph.D (Penguji))

Children's recall of television ad elements

1
(Maher, Jill K.) (Hu, Michael Y.) (Kolbe, Richard H.)

Respon konsumen muslim di Indonesia terhadap perbedaan kredibilitas pemberi logo halal

1
(Dr. Tengku Ezni Balqiah (Penguji)) (Daniel Tumpal H. Aruan, Ph.D (Penguji)) (Puspitasari, Deananda) (Harryadin Mahardika, Ph.D (Pembimbing/Promotor))

The Power of effective response and cognitive structure in product-trial attitude formation

1
(Kim, Jooyoung) (Morris, Jon D.)

Product placement

1
(La Ferle, Carrie) (Edwards, Steven M.)
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