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Harvard business essentials: managing creativity and innovation
2
New products management 11th ed
2
(Crawford, C. Merle)
Peripheral vision : detecting the weak signals that will make or break your company
3
(Day, George S) (Schoemaker, Paul J.H)
Performance management: finding the missing pieces (to close the intelligence gap)
2
(Cokins, Gary)
The balanced scorecard : transting strategy into action
3
(Kaplan, Robert S) (Norton, David P)
Principles of project and infrastructure finance
2
(Tan, Willie)
Principles of advertising & IMC 2nd
3
(Duncan, Tom) (Thomas R.)
The 360 degree brand in Asia
2
(Blair, Mark) (Amstrong, Richard) (Murphy, Mike)
Marketing aesthetics: the strategic management of brands, identity and image
2
(Schmitt, Bernd)
Blue Ocean strategy: how to Create uncontested market space and make the competition irrelevant
1
(Kim, W. Chan) (Renee Mauborgne)
Creating and dominating new markets
2
(Meyer, Peter)
New product management 7th ed
3
(Crawford, C. Merle) (Di Benedetto, C. Anthony)
New products management 8th ed
8
(Crawford, C. Merle) (Benedetto, Anthony Di)
New products management 10th ed
4
(Crawford, Merle) (Di Benedetto, Anthony)
New products management 11th ed
8
(Crawford, Merle) (Di Benedetto, Anthony)
New products management 12th ed
1
(Crawford, Merle) (Di Benedetto, Anthony)
Fame & Fortune How Successful Companies build winning reputations
3
(Fombrun, Charles J.)
Employment practices and business strategy
3
(Cappelli, Peter (ed.))
IMC the next generation: five steps for delivering value and measuring returns using marketing co…
4
(Schultz, Don E.) (Heidi Schultz)
Selling blue elephants : how to make great products that people want before they even know they w…
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(Moskowitz, Howard)
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