Found 71 results for your keywords: publisher=Academy of Marketing Science
Hal. Awal Sebelumnya 1 2 3 4

An empirical test of trust-building processes and outcomes in sales manager-salesperson relations…

1
(Bellenger, Danny N.) (Brashear, Thomas G.) (Boles, James S.) (Brooks, Charles M.)

A look to the future of JAMS: three years out, thirty years out...

1
(Zinkhan, George M.)

The Theoretical underpinnings of customer asset management: a framework and propositions for the …

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

The Theoritical underpinnings of customer asset management: a framework and propositions for futu…

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)

New product launch strategy for network effects products

1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)

The Relationship between shareholder wealth effects, diversity, and publicity as a marketing stra…

1
(Pandey, Vivek K.) (Shanahan, Kevin J.) (Hansen, Scott W.)

On the trait atecedents and outcomes of service worker job resourcefulness: a hierarchical model …

1
(Mowen, John C.) (Brown, Tom J.) (Licata, Jane W.) (Harris, Eric G.)

The Impact of high-quality firm achievements on shareholder value: focus on Malcolm Baldrige and …

1
(Balasubramania, Siva K.) (Mathur, Ike) (Thakur, Ramendra)

The effect of management commitment to service quality on employees' affective and performance ou…

1
(Babakus, Emin) (Yavas, Ugur) (Karatepe, Osman M.) (Avci, Turgay)

The impact of cognitive intertia on postconsumption evaluation processes

1
(Mattila, Anna S.)

Family structure, materialism, and compulsive buying: a reinquiry and extension

1
(Tanner, John F.) (Roberts, James A.) (Manolis, Chris)

Reflections on contributing to a discipline through research and writing

1
(Parasuraman, A.)

Corporate branding, identitiy, and customer response

1
(Brown, Tom J.) (Dacin, Peter A.)

The importance and challenges of being interesting

1
(Smith, Daniel C.)

The Penguin's window: corporate brands from an open-source perspective

1
(Zinkhan, George) (Pitt, Leyland F.) (Watson, Richard T.) (Berthon, Pierre) (Wynn, Donald)

The dangers of poor construct conceptualization

1
(Mackenzie, Scott B.)

Serving the marketing discipline through journal reviews

1
(Woodruff, Robert B.)

A Reviewer's gold

1
(Singh, Jagdip)

Achieving "reviewer readiness"

1
(Ostrom, Amy L.)
Hal. Awal Sebelumnya 1 2 3 4