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Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Managing imitation strategies: how later entrants seize markets from pioneers

2
(Schnaars, Steven P.)

The marketing imagination Theodore Levitt

1
(Levitt, Theodore)

Managing business transactions: controlling the cost of coordinating, communicating, and decision…

1
(Rubin, Paul H.)

Managing in developing countries : Strategic analysis and operating techniques

6
(Austin, James E)

The 8th habit : from effectiveness to greatness

3
(Covey, Stephen R.) (The 8th habit : from effectiveness to greatness (b))

The Winner-take-All Society : how more and more Americans compete for ever fewer and bigger prize…

1
(Frank, Robert H.) (Cook, Philip J.)

Working for the Japanese : inside Mazda's American Auto Plant

1
(Fucini, Joseph J.) (Fucini, Suzy)

Managing new product and process development : text and cases

2
(Clark, Kim B) (Wheelwright, Steven C)

The 8th habit: from effectiveness to greatness

2
(Covey, Stephen R.)

Competitive advantage: creating and sustaining superior performance with a new introduction

2
(Porter, Michael E.)

Marketing aesthetics: the strategic management of brands, identity and image

2
(Schmitt, Bernd)

Strategic thinking and the new science planning in the mindst of chaos, complexity, and change

2
(Sanders, T. Irene)

Competitive strategy: techniques for analyzing indutries and competitors with a new introduction

4
(Porter, Michael)

Driving customer equity: how customer lifetime value is reshaping corporate strategy

2
(Rust, Roland T.) (Valarie A. Zeithaml)

The End of the nation state : the rise of regional economics

3
(Ohmae, Kenichi)

Marketing places : Attracting investment, industry, and tourism to cities, states, and nations

3
(Kotler, Philip) (Rein, Irving) (Haider, Donald H.)

Marketing aesthetics: the strategic management of brands, identitiy, and image

2
(Schmitt, Bernd)

Relevance regained : From top-down control to bottom-up empowerment

1
(Johnson, H. Thomas)

Simplicity marketing: end brand complexity, clutter, and confusion

1
(Cristol, Steven M.) (Sealey, Peter)

Managing imitation strategies: how later entrants seize markets from pioneers

1
(Schnaars, Steven P.)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir
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