Found 4420 results for your keywords: publisher=ICA
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Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

1
(Kirmani,, Amna) (Zhu, Rui (Juliet))

The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns

1
(Pechmann, Cornelia) (Zhao,, Guangzhi)

Brand Synergy Effects in Multiple Brand Extensions

1
(Shine, Byung Chul) (Park, Jongwon) (Jr., Robert S. Wyer)

Shopper Response to Bundle Promotions for Packaged Goods

1
(Foubert, Bram) (Gijsbrechts, Els)

Measuring Consumer and Competitive Impact with Elasticity Decompositions

1
(Steenburgh, Thomas J.)

An Econometric Model of Location and Pricing in the Gasoline Market

1
(Chan, Tat Y.) (Padmanabhan, V.) (Seetharaman, P. B.)

Estimating Disaggregate Models Using Aggregate Data through Augmentation of Individual Choice

1
(Chen, Yuxin) (Yang, Sha)

A Discrete: Continuous Model for Multicategory Purchase Behavior of Households

1
(Chintagunta, Pradeep K.) (Song, Inseong)

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Custo…

1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)

Optimal Marketing Strategies for a Customer Data Intermediary

1
(Sudhir, K.) (Pancras, Joseph)

Brand-Level Effects of Stockkeeping Unit Reductions

1
(Zhang, Jie) (Krishna, Aradhna)

A Model of Consumer Learning for Service Quality and Usage

1
(Gupta, Sunil) (Ansari, Asim) (Iyengar, Raghuram)

Consumer Packaged Goods in the United States: National Brands, Local Branding

1
(Dhar, Sanjay K.) (Bronnenberg, Bart J. ,) (Dubé,Jean) (Pierre)

The Shopping Momentum Effect

1
(Khan, Uzma) (Huber, Joel) (Dhar, Ravi)

Hedging Your Bets and Assessing the Outcome

1
(Xie, Ying) (Grant,, Susan Jung)

Estimating Promotion Response When Competitive Promotions Are Unobservable

1
(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)

To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions

1
(Siddarth, S.) (Dasgupta, Srabana) (Risso, Jorge Silva) ()

New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

1
(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Decomposition of the Sales Impact of Promotion-Induced Stockpiling

1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky,, Christian)

Bounded Rationality in Pricing under State-Dependent Demand: Do Firms Look Ahead, and If So, How …

1
(Seetharaman, P. B.) (Che, Hai) (Sudhir, K)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir