Found 1552 results for your keywords: publisher=Marketing
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Estimating Disaggregate Models Using Aggregate Data through Augmentation of Individual Choice

1
(Chen, Yuxin) (Yang, Sha)

A Discrete: Continuous Model for Multicategory Purchase Behavior of Households

1
(Chintagunta, Pradeep K.) (Song, Inseong)

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Custo…

1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)

Optimal Marketing Strategies for a Customer Data Intermediary

1
(Sudhir, K.) (Pancras, Joseph)

Brand-Level Effects of Stockkeeping Unit Reductions

1
(Zhang, Jie) (Krishna, Aradhna)

A Model of Consumer Learning for Service Quality and Usage

1
(Gupta, Sunil) (Ansari, Asim) (Iyengar, Raghuram)

Consumer Packaged Goods in the United States: National Brands, Local Branding

1
(Dhar, Sanjay K.) (Bronnenberg, Bart J. ,) (Dubé,Jean) (Pierre)

The Shopping Momentum Effect

1
(Khan, Uzma) (Huber, Joel) (Dhar, Ravi)

Hedging Your Bets and Assessing the Outcome

1
(Xie, Ying) (Grant,, Susan Jung)

Estimating Promotion Response When Competitive Promotions Are Unobservable

1
(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)

To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions

1
(Siddarth, S.) (Dasgupta, Srabana) (Risso, Jorge Silva) ()

New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

1
(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Decomposition of the Sales Impact of Promotion-Induced Stockpiling

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(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky,, Christian)

Bounded Rationality in Pricing under State-Dependent Demand: Do Firms Look Ahead, and If So, How …

1
(Seetharaman, P. B.) (Che, Hai) (Sudhir, K)

Interfirm Monitoring, Social Contracts, and Relationship Outcomes

1
(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry

1
(Rao, Vithala R.) (McLaughlin, Edward W.) (Miguel I. Gómez)

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

1
(Menon, Geeta) (Thomas, Manoj)

Blending Cobrand Personalities: An Examination of the Complex Self

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(Monga, Alokparna Basu) (Gesk, Loraine Lau) ()

Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)

Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences

1
(Moreau, C. Page) (Dahl, Darren W.)
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