Found 4349 results for your keywords: subject="AI in Marketing"
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Competitive Pricing of Information: A Longitudinal Experiment

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(Sarvary, Miklos) (Christen,, Markus)

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer In…

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(Chintagunta, Pradeep K.) (Vilcassim, Naufel J.) (Chu, Junhong)

Another Reason Academics and Practitioners Should Communicate More

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(Lodish, Leonard M.)

How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: Nat…

1
(Kruger, Michael W.)

Journal of Marketing Research in the New Competitive Journalistic Environment

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(Huber, Joel)

Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent R…

1
(Weitz, Barton A.) (Sujan, Mita) (Sujan, Harish) (Cooke,, Alan D. J.)

An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of…

1
(Andrews, Rick L.) (Currim, Imran S.) (Ainslie, Andrew)

Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate…

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(Kacker, Manish) (Bruggen, Gerrit H. van) (Lilien,, Gary L.)

The Role of Issue Valence and Issue Capability in Determining Effort Investment

1
(Mittal, Vikas) (Ross, William T.) (Tsiros, Jr., Michael)

Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice

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(Lee, Angela Y.)

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

1
(Pauwels, Koen) (Hanssens, Dominique M.) (Siddarth, S.)

An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrel…

1
(Sun, Baohong) (Erdem,, Tülin)

Understanding the Role of Preference Revision and Concession in Group Decisions

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(Aribarg, Anocha) (Arora,, Neeraj) (Bodur, H. Onur)

When Are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Co…

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(Chandon, Pierre) (Wansink, Brian)

The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior

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(Erdem, Tulin) (Swait, Joffre)

Price Competition under Stockpiling and Flexible Consumption

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(Bell, David R.) (Iyer, Ganesh) (Padmanabhan, V)

Distribution Intensity and New Car Choice

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(Siddarth, S.) (Bucklin, Randolph E) (Risso,Jorge M. Silva)

Digital Marketing in Social Media Platform and Content Strategy: a Qualitative Study = Pemasaran …

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(Rizal Edy Halim (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Meutia Arsanti)

Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption

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(Chan, Tat) (Zhang, Qin) (Narasimhan,, Chakravarthi)

Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Prom…

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(Patrick, Vanessa M.) (Cheema,, Amar)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir