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Madison avenue : Membangun + menciptakan merek global
3
(Kusbiantoro, Henricus) (Alif, M. Gunawan)
Strategi periklanan pada e-commerce perusahaan top dunia
2
(Suyanto, M.)
Advertising, principles and effective IMC practice
4
(Wells, William et al.)
Advertising and promotion : an integrated marketing communications perspective 8th ed
14
(Belch, George E.) (Belch, Michael A.)
Pengaruh Penerapan Mobile Push Notification Advertising terhadap Consumers Attitude, Ad Clicks da…
1
(Gita Gayatri (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Hapsari setyowardhani (Penguji)) (Nadine Amalia Royana)
Advertising and promotions : an integrated brand approach
3
(Semenik, Richard J.)
Pengaruh Flexible Work Arrangement terhadap Turnover Intention Dimediasi oleh Job Satisfaction da…
1
(Riani Rachmawati (Pembimbing/Promotor)) (Mone Stepanus A. (Penguji)) (Elok Savitri Pusparini (Penguji)) (Juniar Edgina)
Is Advertising an Appropriate Way to Fund the Internet?
1
(Isfandiarni (Pembimbing/Promotor)) (Nadya Noor Ariefa)
Pengaruh Social Media Advertising Terhadap Perilaku Pembelian Gen M Pada Industri Modest Fesyen d…
1
(Karto Adiwijaya (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Arga Hananto (Penguji)) (Henrico Aditya Rachmat)
Unraveling The Influence of Femvertising on Consumer Attitude in Indonesian Market
1
(Yeshika Alversia (Pembimbing/Promotor)) (Anna Amalyah Agus (Penguji)) (Sekar Azzahra Sembada) (Aswin Dewanto Hadisumarto (Penguji))
Analisis Efek Mediasi Place Attachment Terhadap Advertising Value dari Vlog pada Destination Visi…
1
(Arga Hananto (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Fandis Ekyawan (Penguji)) (Ricardo Juan)
Cases in advertising and communications management 3rd ed
1
(Greyser, Stephen A.)
Pemuka pasar Indonesia, strategi komunikasi empat merek lokal
2
Pengaruh Digital Marketing terhadap Attitude toward Digital Marketing dan Purchase Intention yang…
1
(Elevita Yuliati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Iman Ismail) (Hapsari setyowardhani (Penguji))
Revenue premium as an outcome measure of brand equity
1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)
A Customer lifetime value framework for cuntomer selection and resource allocation strategy
1
(Kumar, V) (Venkatesan, Rajkumar)
Return on investment implications for pharmaceutical promotional expenditures: the role of market…
1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Measuring marketing productivity: current knowledge and future directions
1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)
A Year in the life of the African-American male in advertising
1
(Bailey, Ainsworth Anthony)
The Influence of metaphors and product type on brand personality perceptions and attitudes
1
(Ang, Swee Hoon) (Lim, Elison Ai Ching)
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ADB Repository
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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