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Found 644 results for your keywords: subject="Advertising"
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Relating Online, Regional, and National Advertising to Firm Value

1
(Sridhar, Srihari) (German, Frank)

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free…

1
(Schumann, Jan H.) (Wangenheim, Florian von) (Groene, Nicole)

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

1
(Malaviya, Prashant) (Thompson, Debora V.)

Pengaruh Religio-Spiritual Insights dan Faktor-Faktor Anteseden Advertising terhadap Advertising …

0
(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji)) (Faisal Abyan Hakim)

Advertising and IMC : principles and practice 11th ed

1
(Moriarty, Sandra) (Mitchell, Nancy) (Wells, William) (Wood, Charles)

You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spend…

1
(Lim, Jooseop) (Kim, Joung W.) (Currim, Imran S.)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

Does Advertising Spending Influence Media Coverage of the Advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Damage from Corrective Advertising: Causes and Cures

1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

1
(Brasel, S. Adam) (Gips, James)

Advertising, Research and Development, and Systematic Risk of the Firm

2
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)

Pengaruh Iklan Item dalam Game terhadap Purchase Intention Pemain: Perspektif Transportation Theo…

1
(Imam Salehudin (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Sri Rahayu Hijrah Hari (Penguji)) (Ardana, Kemas Nabil Putra)

Inspirasi Iklan Erigo di Kalangan Gen Z : Peran Advertising Value dan Context Awareness Value (St…

1
(Karto Adiwijaya (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Huygans, Christian)

Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

3
(Meyers) (Levy, Joan) (Malaviya, Prashant)

Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…

1
(Verhoef, Peter C.)

Revenue Premium as an Outcome Measure of Brand Equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Th…

1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …

1
(Mizik, Natalie) (Jacobson, Robert)
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