Found 513 results for your keywords: subject="Attitude"
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The Influence of Incidental Affect on Consumers' Food Intake

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(Inman, J. Jeffrey) (Wansink, Brian) (Garg, Nitika)

Pengaruh Social Media terhadap Altruistic dan Egoistic Motivation Serta Green Purchase Intention …

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(Imam Salehudin (Penguji)) (Melia Retno Astrini (Pembimbing/Promotor)) (Riffely Dewi Astuti (Penguji)) (Kristina Damayanti Br P Nainggolan)

Inspirasi Iklan Erigo di Kalangan Gen Z : Peran Advertising Value dan Context Awareness Value (St…

1
(Karto Adiwijaya (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Huygans, Christian)

Konsumerisme sebagai Representasi Moral: Studi tentang Niat Boikot melalui Pendekatan Theory of P…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Gita Gayatri (Penguji)) (Aini, Tri Sayyidah)

Pengaruh Korean Celebrity sebagai Brand Ambassador dan Brand F&B terhadap Purchase Intention deng…

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(Ignatius Heruwasto (Pembimbing/Promotor)) (T. Ezni Balqiah (Penguji)) (Arnold Japutra (Penguji)) (Karyn C Natalia S)

The Social Influence of Brand Community: Evidence from European Car Clubs

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(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

Reference Price Research: Review and Propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

Consumer Trust, Value, and Loyalty in Relational Exchanges

1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)

Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople

1
(Singh, Jagdip) (Ramaswarni, Sridhar N.)

Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Comp…

1
(Bhattacharya, C.B.) (Sen, Sankar)

To Have and to Hold: The Influence of Haptic Information on Product Judgments

1
(Peck, Joann) (Childers, Terry L.)

Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Cu…

1
(Netemeyer, Richard G.) (Maxham, James G., III)

Customer Knowledge Development: Antecedents and Impact on New Product Performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions

1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)

How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and…

1
(Homburg, Christian) (Furst, Andreas)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

1
(Kumar, Piyush)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

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(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

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(Thomson, Matthew)
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