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The Influence of incidental affect on consumers' food intake
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(Inman, J. Jeffrey) (Wansink, Brian) (Garg, Nitika)
Human brands: investigating antecedents to consumers' strong attachment to celebrities
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(Thomson, Matthew)
From fear to loathing? how emotion influences the evaluation and early use of innovations
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(Wood, Stacy L.) (Moreau, C. Page)
Scent and sensibility: when do (in) congruent ambient scents influence product evaluations?
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(Bosmans, Anick)
Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…
1
(Yeung, Catherine W.M.) (Wyer, Robert S.)
The impact of cognitive intertia on postconsumption evaluation processes
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(Mattila, Anna S.)
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
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(Yi, Youjae) (Jeon, Hoseong)
Customer knowledge development: antecedents and impact on new product performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…
1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)
The Price is unfair! a conceptual framework of price fairness perceptions
1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)
Firms reap what they sow: the effects of shared values and perceived organizational justice on cu…
1
(Netemeyer, Richard G.) (Maxham, James G.)
Consumer-company identification: a framework for understanding consumers' relationships with comp…
1
(Bhattacharya, C.B.) (Sen, Sankar)
To have and to hold: the influence of haptic information on product judgments
1
(Peck, Joann) (Childers, Terry L.)
Making healthful food choices: the influence of health claims and nutrition information on consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
The Concept of hope and its relevance to product evaluation and choice
1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)
Reference price research: review and propositions
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(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)
How organizational complaint handling drives customer loyalty: an analysis of the mechanistic and…
1
(Homburg, Christian) (Furst, Andreas)
Corporate associations and consumer product responses: the moderating role of corporate brand dom…
1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)
The Social influence of brand community: evidence from European Car Clubs
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(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)
The Impact of cobranding on customer evaluation of brand counterextensions
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(Kumar, Piyush)
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