Found 1419 results for your keywords: subject="Brand"
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Emotional Branding and the Strategic Value of the Doppelganger Brand Image

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(Rindfleisch, Aric) (Thompson, Craig J.) (Arsel, Zeynep)

Brands as Signals: A Cross-Country Validation Study

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(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)

Service clues and customer assessment of the service experience: lessons from marketing

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(Berry, Leonard L.) (Wall, Eileen A.) (Carbone, Lewis P.)

Pushed into a crowd: Repositioning costs, resources, and competition in the RTE cereal industry

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(Hou, Young) (Yao, Dennis)

Managerial lessons from the east: an interview with acer's Stan Shih

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(Lin, Hao-Chieh) (Hou, Sheng-Tsung) (Shih, Stan)

Memahami Advertising Element Pada Media Dan Generasi Berbeda Dalam Membangun Brand Equity: Pendek…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Ignatius Heruwasto (Penguji)) (Ganto Novialdi)

Pengaruh Brand Engagement dan Brand Love terhadap Repurchase Intention Produk Smartphone di Indon…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Yoren)

Pengaruh Rebranding dan Positive Social E-WOM terhadap Brand Attitude dan Purchase Intention pada…

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(Rizal Edy Halim (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Elizabeth Vyde Widhiarti)

Pengaruh Social Media Marketing Activities (SMMA) Terhadap Consumer’s Purchase Decision Pada Me…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Abrian Yusuf)

Pengaruh Social Media Brand-related Communication terhadap Brand Equity dan Consumer Response pad…

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(Rifelly Dewi Astuti (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Gregorius Adhisakti Pradana)

Analisis Pengaruh Product Packaging Terhadap Purchase Intention Pada Industri Kosmetik = Analysis…

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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Nadavia Zahra Al’Mahira)

Sustainable Fashion Purchase Intention Drivers : A Study on Local Slow-Fashion Brands in Indonesi…

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(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Cecilia Claranita Pasaribu)

Analisis Pengaruh Fenomena Idolatry terhadap Loyalitas Merek: Studi pada K-Pop Fan-made Goods di …

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Ignatius Heruwasto (Penguji)) (Rahel Sihombing)

Pengaruh Brand Love dan Peran Mediasi Self Esteem dan Susceptibility to Normative Influences Terh…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Kristine Natalia Lumban Gaol)

Membangun Brand Loyalty melalui Brand Experience, Brand Love, dan Perceived Quality dengan Brand …

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Ignatius Heruwasto (Penguji)) (Andara Kusumaningrum)

Analisis Faktor-Faktor yang Mempengaruhi Niat Membeli Kembali Merek Produk Modest Fashion pada Mu…

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(Arga Hananto (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Filzanny Rafa Faza Mutia)

The Branding Trilogy: Gen Z's Values, Brand Consciousness, and Behavioral Intentions in Premium F…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triza Mudita (Penguji)) (Marshanda Nasya Widyarso)

Purchase Intention Konsumen Gen Z Terhadap Produk Kecantikan Hijau = Gen Z Consumers Purchase Int…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Rafi Arnaldy)

Analisis Pengaruh Social Media Influencer Attributes terhadap Followers’ Attitude dan Brand Lin…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Hana Ria Ramadhan)

A Recipe for Customers Repatronage Intention and Brand Resonance at Sushi Tei As an Internet Cele…

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(Ira Iriyanty (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Davina Tarisya Putri)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir