Found 256 results for your keywords: subject="Brand equity"
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Product placement

1
(La Ferle, Carrie) (Edwards, Steven M.)

Pengaruh brand equity dan customer value terhadap customer satisfaction rumah sakit

1
(Sujani) (Harjoko, I Edhy)

Pengaruh kredibilitas program berita terhadap ekuitas merek seputar Indonesia RCTI

1
(Setiawan, Budi) (Yuanita, Irma) (Nurmalina, Rita)

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

1
(Sirianni, Nancy J.) (Bitner, Mary Jo et all)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

1
(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga H.)

Aktiva tak berwujud

1
(Lisvery, Saoria) (Ginting, Irma Yosephine)

A Conjoint approach for consumer- and firm-level brand valuation

1
(Jedidi, Kamel) (Ferjani, Madiha) (Jagpal, Sharan)

Valuing branded businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Conceptualizing and measuring the monetary value of brand extensions: the case of motion pictures

1
(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Consumer-based brand equity and firm risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Perception spillovers across competing brands: a disaggregate model of how and when

1
(Dutta, Shantanu) (Janakiraman, Ramkumar) (Sismeiro, Catarina)

The Worth of product placement in successful films: an event study analysis

1
(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

Marketing and firm value: metrics, methods, findings, and future directions

1
(Srinivasan, Shuba) (Hanssens, Donimique M.)

American girl and the brand gestalt: closing the loop on sociocultural branding research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

The Impact of counterfeiting on genuine-item consumers' brand relationships

1
(Commuri, Suraj)

The Role of within-brand and cross-brand communications in competitive growth

1
(Libai, Barak) (Muller, Eitan) (Peres, Renana)

Field dependency and brand cognitive structures

1
(Ng, Sharon) (Houston, Michael J.)

Gender dimensions of brand personality

1
(Grohmann, Bianca)

Opportunism, knowledge, and the performance of franchise chains

1
(Barthelemy, Jerome)

Customer equity drivers and future sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
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