Found 180 results for your keywords: subject="Brand image"
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Gender dimensions of brand personality

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(Grohmann, Bianca)

The Importance of a general measure of brand engagement on market behavior: development and valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Just give me another change: the strategies for brand recovery from a bad first impression

1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

Between two brands: a goal fluency account of brand evaluation

1
(Labroo, Aparna A.) (Lee, Angela Y.)

When will a brand scandal spill over, and how should competitors respond?

1
(Roehm, Michelle) (Tybout, Alice M.)

Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China

1
(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Technology as an enabler of the global branding of retail financial services

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(Wright, April)

Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…

1
(Hsieh, Ming H.)

Impression management using typeface design

1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

The Role of spokescharacters as advertisement and package cues in integrated marketing communicat…

1
(Garretson, Judith A.) (Burton, Scot)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

Peran halal country image dan halal branding constructs pada industri makanan halal : pengaruhnya…

1
(Dr. Tengku Ezni Balqiah (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Kusnandar, Arief) (Gita Gayatri, SE., MM., Ph.D (Penguji))

Pengaruh electronic word-of-mouth terhadap kekuatan merek calon presiden dalam pemilihan umum 201…

1
(Ghassani, Mayzura) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari, SE., MM (Penguji)) (Prof. Firmanzah S.E., M.M., Ph.D (Pembimbing/Promotor))

Pengaruh brand image positif partai politik terhadap sikap positif dan intensi memilih

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(Pangaribuan, Yerri Gohi) (Dr. Bambang Wiharto (Penguji)) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Firmanzah (Pembimbing/Promotor))

The Impact of MS Glow Influencers toward Brand Image, Self Concept, and Purchase Intention

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(Rivai, Cintha Tirangi) (Sri Daryanti S.E., M.M. (Pembimbing/Promotor))

Faktor-Faktor Yang Mempengaruhi Perilaku Pembelian Konsumen Milenial Pria Pada Halal Personal Car…

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(Sri Daryanti, S.E., M.M. (Pembimbing/Promotor)) (Amelia, Shinta Kintarani)

Analisis Pengaruh Discount Framing Terhadap Brand Reputation dan Brand Image pada Purchase Intent…

1
(Rahmawati, Tri) (Dr. Rambat Lupiyoadi, S.E., M.E. (Pembimbing/Promotor))

Analisis Pengaruh Social Media Marketing Terhadap Brand Equity dan Consumer Response Pada Konsume…

1
(Hapsari Setyowardhani, S.E., M.M. (Pembimbing/Promotor)) (Sari, Wenny Indah)

Analisis pengaruh need for uniqueness terhadap purchase intention melalui brand image fashion asi…

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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Ilma Yuliastika)
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