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Between two brands: a goal fluency account of brand evaluation
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(Labroo, Aparna A.) (Lee, Angela Y.)
When will a brand scandal spill over, and how should competitors respond?
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(Roehm, Michelle) (Tybout, Alice M.)
Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China
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(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)
Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…
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(Yeung, Catherine W.M.) (Wyer, Robert S.)
Technology as an enabler of the global branding of retail financial services
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(Wright, April)
Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…
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(Hsieh, Ming H.)
Impression management using typeface design
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(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)
The Role of spokescharacters as advertisement and package cues in integrated marketing communicat…
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(Garretson, Judith A.) (Burton, Scot)
The Reciprocal effects of brand equity and trivial attributes
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(Broniarczyk, Susan M.) (Gershoff, Andrew D.)
Peran halal country image dan halal branding constructs pada industri makanan halal : pengaruhnya…
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(Dr. Tengku Ezni Balqiah (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Kusnandar, Arief) (Gita Gayatri, SE., MM., Ph.D (Penguji))
Pengaruh electronic word-of-mouth terhadap kekuatan merek calon presiden dalam pemilihan umum 201…
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(Ghassani, Mayzura) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari, SE., MM (Penguji)) (Prof. Firmanzah S.E., M.M., Ph.D (Pembimbing/Promotor))
Pengaruh brand image positif partai politik terhadap sikap positif dan intensi memilih
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(Pangaribuan, Yerri Gohi) (Dr. Bambang Wiharto (Penguji)) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Firmanzah (Pembimbing/Promotor))
The Impact of MS Glow Influencers toward Brand Image, Self Concept, and Purchase Intention
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(Rivai, Cintha Tirangi) (Sri Daryanti S.E., M.M. (Pembimbing/Promotor))
Faktor-Faktor Yang Mempengaruhi Perilaku Pembelian Konsumen Milenial Pria Pada Halal Personal Car…
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(Sri Daryanti, S.E., M.M. (Pembimbing/Promotor)) (Amelia, Shinta Kintarani)
Analisis Pengaruh Discount Framing Terhadap Brand Reputation dan Brand Image pada Purchase Intent…
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(Rahmawati, Tri) (Dr. Rambat Lupiyoadi, S.E., M.E. (Pembimbing/Promotor))
Analisis Pengaruh Social Media Marketing Terhadap Brand Equity dan Consumer Response Pada Konsume…
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(Hapsari Setyowardhani, S.E., M.M. (Pembimbing/Promotor)) (Sari, Wenny Indah)
Analisis pengaruh need for uniqueness terhadap purchase intention melalui brand image fashion asi…
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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Ilma Yuliastika)
Pengaruh mall image terhadap mall attitude, mall patronage dan word of mouth communications : Stu…
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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Noviati Nuraini Magetsari)
Analisis pengaruh brand knoledge dan brand relationship pada pembelian saat ini dan masa yang aka…
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Ferdi Yudha Aditya)
Pengaruh sikap merek dan citra merek dalam pembentukan ekuitas merek : (Suatu studi pada manasisw…
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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Verus Hardian)
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