Found 180 results for your keywords: subject="Brand loyalty"
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Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis o…

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(Liu-Thompkins, Yuping) (Tam, Leona)

Speed of replacement": modeling brand loyalty using last-move data

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(Seetharaman, P.B.) (Che, Hai)

Are Women more loyal customers than men? gender differences in loyalty to firms and individual se…

1
(Bijmolt, Tammo H.A.) (Melnyk, Valentyna) (Osselaer, Stijn M.J. van)

Does customer demotion jeopardize loyalty?

1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)

Getting brand communities right

1
(Fournier, Susan) (Lee, Lara)

Social identity and the service-profit chain

1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Private-label use and store loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Delight by design: the role of hedonic versus utilitarian benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

Peran kepercayaan pada merek dan kepuasan dalam menjelaskan loyalitas pada merek (studi empirik p…

1
(Setyawan, Anton A.)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

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(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)

Consumer switching costs: a typology, antecedents, and consequences

1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations

1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Brand as beacons: a new source of loyalty to multiproduct firms

1
(Anand, Bharat N.) (Shachar, Ron)

Pengaruh aktivitas di dalam virtual community terhadap brand loyalty : sebuah pendekatan theory o…

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(Rildo, Rindradana) (Dr. Ignatius Heruwasto (CoPromotor)) (Prof. Dr. Sofjan Assauri (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Harryadin Mahardika, Ph.D (Penguji)) (Prof. I.G.N. Agung, Ph.D (Penguji)) (Dr. Putu Saroyeni (Penguji))

Peran halal country image dan halal branding constructs pada industri makanan halal : pengaruhnya…

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(Dr. Tengku Ezni Balqiah (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Kusnandar, Arief) (Gita Gayatri, SE., MM., Ph.D (Penguji))

Pengaruh psychological sense of brand community terhadap brand commitment dan brand loyalty denga…

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(Sitepu, Ofalyn Octarya) (Dr. Ignatius Heruwasto (Penguji)) (Daniel Tumpal H. Aruan, Ph.D (Penguji)) (Dr. Nurdin Sobari, SE., MM (Pembimbing/Promotor))

Pengaruh social presence terhadap brand loyalty : peran firm generated content (FGC) di media sosial

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(Anindita, Marsha) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Sri Rahayu Hijrah Hati S.E., MSi (Pembimbing/Promotor)) (Prof. Dr. Adi Zakaria Afiff MBA (Penguji))
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