Found 490 results for your keywords: subject="Brands"
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Can Knockoffs knock out your business?

1
(Nunes, Paul F.) (Mulani, Narendra P.)

Mad about plaid

1
(Kirby, Julia)

Decomposition of the sales impact of promotion-induced stockpiling

1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)

The Effects of ingredient branding strategies on host brand extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Building brand community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

How business cycles contribute to private-label success: evidence from the United States and Europe

1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

How country characteristics affect the perceived value of web sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Human brands: investigating antecedents to consumers' strong attachment to celebrities

1
(Thomson, Matthew)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Another reason academics and practitioners should communicate more

1
(Lodish, Leonard M.)

How geographic variation persists: comments on "consumer packaged goods in the United States: Nat…

1
(Kruger, Michael W.)

Consumer packaged goods in the France: national brands, local branding

1
(Mela, Carl F.) (Ataman, M. Berk) (van Heerde, Harald)

Consumer packaged goods in the United States: national brands, local branding

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China

1
(Eckhardt, Giana M.) (Houston, Michael J.)

An Empirical analysis of the determinants of retail margins: the role of store-brand share

1
(Ailawadi, Kusum L.) (Harlam, Bari)

Attention capture and transfer in advertising: brand, pictorial, and text-size effects

1
(Wedel, Michel) (Pieters, Rik)

How is manifest branding strategy related to the intangible value of a corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Reciprocal spillover effects: a strategic benefit of brand extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

Grocery price setting and quantity surcharges

1
(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)

Teaching old brands new tricks: retro branding and the revival of brand meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)
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