Found 215 results for your keywords: subject="Consumer attitude"
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Consumer-company identification: a framework for understanding consumers' relationships with comp…

1
(Bhattacharya, C.B.) (Sen, Sankar)

To have and to hold: the influence of haptic information on product judgments

1
(Peck, Joann) (Childers, Terry L.)

Making healthful food choices: the influence of health claims and nutrition information on consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

The Concept of hope and its relevance to product evaluation and choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Reference price research: review and propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

How organizational complaint handling drives customer loyalty: an analysis of the mechanistic and…

1
(Homburg, Christian) (Furst, Andreas)

Corporate associations and consumer product responses: the moderating role of corporate brand dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Social influence of brand community: evidence from European Car Clubs

1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

The Impact of cobranding on customer evaluation of brand counterextensions

1
(Kumar, Piyush)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

The Timing of repeat purchases of consumer durable goods: the role of functional bases of consume…

1
(Grewal, Rajdeep) (Mehta, Raj) (Kardes, Frank R.)

Waiting for the web: how screen color affects time perception

1
(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)

When corporate image affects product evaluations: the moderating role of perceived risk

1
(Batra, Rajeev) (Gurhan-Canli, Zeynep)

The Effect of conceptual and perceptual fluency on brand evaluation

1
(Lee, Angela Y) (Labroo, Aparna)

Sticky priors: the perseverance of identity effects on judgment

1
(Bolton, Lisa E.) (Reed II, Americus)

Marketing mass-customized products: striking a balance between utility and complexity

1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

How do intentions affect loss aversion?

1
(Novemsky, Nathan) (Kahneman)

Three cheers-psychological, theoretical, empirical-for loss aversion

1
(Camerer, Colin)

Distinguishing between the meanings of music: when background music affects product perceptions

1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)
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