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Monitoring the Dynamics of Brand Equity Using Store-Level Data
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(Balachander, Subramanian) (Kalwani, Manohar U.) (Sriram, S.)
Analisis Google Trend tentang krisis Keuangan dan Faktor Spesifik Bank terhadap Simpanan Perbanka…
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(Permata Wulandari (Pembimbing/Promotor)) (Ririen Setiati Riyanti (Penguji)) (Dwi Nastiti Danarsari (Penguji)) (Muhammad Iqbal Maulana)
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale …
1
(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
1
(Wilkie, William L.) (Moore, Elizabeth S.) (Lutz, Richard J.)
Revenue Premium as an Outcome Measure of Brand Equity
1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)
Pengaruh Persepsi atas Jumlah Likes, Comments, dan Shares pada Postingan Micro-Influencers di Ins…
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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Felisa Yunita)
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
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(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)
Firm performance and CEO turnover in China: implications for Chinese equity markets and corporate…
1
(Prime, Penelope B.)
Achieving Marketing Objectives through Social Sponsorships
1
(Simmons, Carolyn J.) (Becker-Olsen, Karen L.)
Brands as Signals: A Cross-Country Validation Study
1
(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)
Do corporations benefit from divesting to private equity acquirers? An empirical investigation
1
(Nary, Paul)
the European m&a industry: a market in the process of construction
1
(Campa, Jose Manuel) (Moschier, Caterina)
Managing joint ventures
1
(Beamish, Paul W.) (Lupton, Nathaniel C.)
Compensation consultants and executive pay: evidence from the United States and the United Kingdom
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(Conyon, Martin J.) (Peck, Simon I.) (Sadler, Graham V.)
CEO compensation and the responsibilities of the business scholar to society
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(Walsh, James P.)
Are U.S. CEOs overpaid? a response to Bogle and Walsh
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(Kaplan, Steven N.)
Accounting for the multinational firm is the translation process valued by the stock market?
1
(Soo, Billy S.) (Soo, Lisa Gilbert)
the Economic consequences of accounting for stock splits and large stock dividends
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(Peterson, Craig A.) (Millar, James A.) (Rimbey, James N.)
Residual income approach to equity country selection
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(Desrosiers, Stéphanie) (Lemaire, Natacha) (L'Her, Jean-François)
Is cash flow king in valuations?
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(Nissim, Doron) (Liu, Jing) (Thomas, Jacob)
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