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Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)
Critical Incidents and the Impact of Satisfaction on Customer Share
1
(Verhoef, Peter C.) (Doorn, Jenny van)
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…
1
(Jayachandran, Satish) (Krasnikov, Alexander)
Do Frontline mechanisms matter? impact of quality and productivity orientations on unit revenue, …
1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
1
(Iqbal, Zafar) (Sethi, Rajesh)
Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams
1
(Mahajan, Vijay) (Nath, Pravin)
Consumer Negative Voice and Firm-Idiosyncratic Stock Returns
1
(Luo, Xueming)
The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships
2
(Jap, Sandy D.)
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderatin…
2
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Hsu, Michael)
When to Give Up Control of Outsourced New Product Development
2
(Carson, Stephen J.)
Advertising, Research and Development, and Systematic Risk of the Firm
2
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)
The Social Influence of Brand Community: Evidence from European Car Clubs
1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)
Marketing's Contributions to Society
3
(Wilkie, William L.) (Moore, Elizabeth S.)
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
1
(Wilkie, William L.) (Moore, Elizabeth S.) (Lutz, Richard J.)
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performanc…
1
(Netemeyer, Richard G.) (Maxham, James G., III) (Pullig, Chris)
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction…
1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Perfor…
1
(Bearden, William O.) (Kirca, Ahmet H.) (Jayachandran, Satish)
Global competition's perfect storm: why business and labor cannot solve their problems alone
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(Rousseau, Denise M.) (Batt, Rosemary)
Business, society, and the "wal-mart effect"
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(Ghemawat, Pankaj)
The Wal-Mart effect and a decent society: who knew shopping was so important?
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(Fishman, Charles)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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