Found 105 results for your keywords: subject="Market research"
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Market knowledge dimensions and cross-functional collaboration: examining the different routes to…

1
(Atuahene-gima, Kwaku) (De Luca, Luigi M.)

How country characteristics affect the perceived value of web sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Dual distribution and intangible firm value: franchising in restaurant chains

1
(Srinivasan, Raji)

Human brands: investigating antecedents to consumers' strong attachment to celebrities

1
(Thomson, Matthew)

Friends, businesspeople, and relationship roles: a conceptual framework and a research agenda

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Word of mouth for movies: its dynamics and impact on box pffice revenue

1
(Liu, Yong)

Are All smiles created equal? how emotional contagion and emotional labor affect service relation…

1
(Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael) (Gremler,Gremler, Dwayne D.)

From fear to loathing? how emotion influences the evaluation and early use of innovations

1
(Wood, Stacy L.) (Moreau, C. Page)

Scent and sensibility: when do (in) congruent ambient scents influence product evaluations?

1
(Bosmans, Anick)

The Role of cognition and affect in the formation of customer satisfaction: a dynamic perspective

1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

Valuing the real option of abandoning unprofitable customers when calculating customer lifetime v…

1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

Models for heterogeneous variable selection

1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)

A Comparison of criteria to design efficient choice experiments

1
(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)

When does culture matter? effects of personal knowledge on the correction of culture-based judgments

1
(Aaker, Jennifer L.) (Briley, Donnel A.)

Rebuilding the boat while staying afloat: the modeling challenge for behavioral economics

1
(Prelec, Drazen)

Modeling the psychology of consumer and firm behavior with behavioral economics

1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

An Empirical analysis of price discrimination mechanisms and retailer profitability

1
(Jain, Dipak C.) (Khan, Romana J.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)
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