Found 107 results for your keywords: subject="Market research"
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Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…

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(Gremler, Dwayne D.) (Hennig) (Thurau, Thorsten) (Groth, Markus) (Paul, Michael)

The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective

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(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime V…

1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)

Consumer market dresearch handbook

1
(Worcester, Robert M.) (Downham, John)

As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…

1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)

Vigilant against manipulation: the effect of regulatory focus on the use of persuasion knowledge

1
(Zhu, Rui) (Kirmani, Amna)

The Sure thing that flopped

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(Zaltman, Gerald) (Zaltman, Lindsay)

Market research in the internet age: leveraging the internet for market measurement and consumer …

1
(Monster, Robert W.)

Winners and losers in a major price war

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(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

To Innovate or imitate? entry strategy and the role of market research

1
(Ofek, Elie) (Turut, Ozge)

An Integrated model of discrete choice and response time

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(Allenby, Greg M.) (Otter, Thomas) (Zandt, Trish van)

Split questionnaire design for massive surveys

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(Wedel, Michel) (Adiguzel, Feray)

An Autobiographical essay: when i stop learning, i will leave

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(Urban, Glen L.)

The Innovator's DNA

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(Christensen, Clayton M.) (Gregersen, Hal B.) (Dter, Jeffrey H.)

Why sustainability is now the key driver of innovation

1
(Prahalad, C.K.) (Nidumolu, Ram) (Rangaswami, M.R.)

The Value of informative priors in Bayesian inference with sparse data

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(Lenk, Peter) (Orme, Bryan)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Probabilistic subset-conjunctive models for heterogeneous consumers

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(Jedidi, Kamel) (Kohli, Rajeev)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

An Empirical analysis of price discrimination mechanisms and retailer profitability

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(Jain, Dipak C.) (Khan, Romana J.)
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