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Hal. Awal
Sebelumnya
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Berikutnya
Hal. Akhir
Ethnographic Stories for Market Learning
1
(Cayla, Julien) (Arnould, Eric)
The Value of informative priors in Bayesian inference with sparse data
1
(Lenk, Peter) (Orme, Bryan)
The Innovator's DNA
1
(Christensen, Clayton M.) (Gregersen, Hal B.) (Dter, Jeffrey H.)
Mergers that stick
1
(Kanter, Rosabeth Moss)
Why sustainability is now the key driver of innovation
1
(Prahalad, C.K.) (Nidumolu, Ram) (Rangaswami, M.R.)
On the origins of competitive advantage: strategic factor markets and heterogeneous resource comp…
1
(Adegbesan, J. Adetunji)
The Effectiveness of customized promotions in online and offline stores
1
(Wedel, Michel) (Jie Zhang)
Split questionnaire design for massive surveys
1
(Wedel, Michel) (Adiguzel, Feray)
An Integrated model of discrete choice and response time
1
(Allenby, Greg M.) (Otter, Thomas) (Zandt, Trish van)
To Innovate or imitate? entry strategy and the role of market research
1
(Ofek, Elie) (Turut, Ozge)
Winners and losers in a major price war
1
(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)
Decomposing promotional effects with a dynamic structural model of flexible consumption
1
(Chan, Tat) (Narasimhan, Chakravarthi) (Zhang, Qin)
Distribution intensity and new car choice
1
(Siddarth, S.) (Bucklin, Randolph E.) (Silva-Risso, Jorge M.)
The Sure thing that flopped
1
(Zaltman, Gerald) (Zaltman, Lindsay)
As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…
1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)
Vigilant against manipulation: the effect of regulatory focus on the use of persuasion knowledge
1
(Zhu, Rui) (Kirmani, Amna)
An Extended paradigm for measurement analysis of marketing constructs applicable to panel data
1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)
Models for heterogeneous variable selection
1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)
A Comparison of criteria to design efficient choice experiments
1
(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)
When does culture matter? effects of personal knowledge on the correction of culture-based judgments
1
(Aaker, Jennifer L.) (Briley, Donnel A.)
Hal. Awal
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4
5
Berikutnya
Hal. Akhir
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Tipe Koleksi
Semua Koleksi
ADB Repository
Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
Disertasi
eBook
Laporan Penelitian
Majalah
Non Buku
Pidato Guru Besar
Skripsi
Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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