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Found 106 results for your keywords: subject="Market strategy"
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Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanati…

1
(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Re…

1
(Morgan, Neil A.) (Vorhies, Douglas W.)

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …

1
(Mizik, Natalie) (Jacobson, Robert)

How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Antecedents and Outcomes of Marketing Strategy Comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Relationship Governance in a Supply Chain Network

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Beyond Adoption: Development and Application of a Use-Diffusion Model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

First in, First out? The Effects of Network Externalities on Pioneer Survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effect…

1
(Payan, Janice M.) (McFarland, Richard G.)

The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, an…

1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Political competition and the rechanneling of corporate bribery into politically connected charit…

1
(Yujin Jeong) (Jordan I. Siegel)

ESG as a nonmarket strategy to cope with geopolitical tension: Empirical evidence from multinatio…

1
(Jin Hyung Kim) (Jooyoung Kwak) (Hyung-Kun Park)

When (not) to talk politics in business: Experimental evidence

1
(Bondi, Tommaso) (Burbano, Vanessa C.) (Dell'Acqua, Fabrizio)

Economic nationalism and the home court advantage

1
(Nandkumar, Anand) (Choudhury, Arnab) (Jandhyala, Srividya)

Do political connections stifle firm innovation? Natural experimental evidence from China's anti-…

1
(Zheng, Yanfeng) (Zhong, Weiguo)

Performance, Aspirations, and Market Versus Nonmarket Investment

1
(Rudy, Bruce C.) (Johnson, Andrew F.)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir
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