Found 89 results for your keywords: subject="Market strategy"
Hal. Awal Sebelumnya 1 2 3 4 5 Hal. Akhir

Beyond Adoption: Development and Application of a Use-Diffusion Model

1
(Shih, Chuan) (Fong) (Venkatesh, Alladi)

First in, First out? The Effects of Network Externalities on Pioneer Survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effect…

1
(Payan, Janice M.) (McFarland, Richard G.)

The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, an…

1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

The New frontiers

1
(Raman, Anand P.)

The Right way to manage unprofitable customers

1
(Mittal, Vikas) (Murshed, Feisal) (Sarkees, Matthew)

Open source - salvation or suicide?

1
(Wilson, Scott) (Kambil, Ajit)

A Practical guide to combining products and services

1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas)

Multimarket contact and service quality: evidence from on-time performance in the U.S. Airline in…

1
(Prince, Jeffrey T.) (Simon, Daniel H.)

Simplicity-minded management

1
(Ashkenas, Ron)

Who competes with whom? a demand-based perspective for identifying and representing asymmetric co…

1
(Wind, Jerry) (Grewal, Rajdeep) (Desarbo, Wayne S)

The Fit between product market strategy and business model: implications for firm performance

1
(Amit, Raphael) (Zott, Christoph)

Strategy fit and performance consequences of international marketing standardization

1
(Katsikeas, Constantine S.) (Samiee, Saeed) (Theodosiou, Marios)

Do You thank the taxpayer for your bailout?

1
(Raggio, Randle D.)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Relentless idealism for tough times

1

Market-focused strategic flexibility: conceptual advances and an integrative model

1
(Grohmann, Bianca) (Johnson, Jean L.) (Lee, Ruby Pui) (Wan) (Saini, Amit)

New product launch strategy for network effects products

1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)
Hal. Awal Sebelumnya 1 2 3 4 5 Hal. Akhir