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Pengaruh Persepsi atas Jumlah Likes, Comments, dan Shares pada Postingan Micro-Influencers di Ins…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Felisa Yunita)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

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(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Marketing Literature Review

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(Leonard, Myron)

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

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(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Frels, Judy K.)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

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(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring Marketing Productivity: Current Knowledge and Future Directions

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(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Metrics for Making Marketing Matter

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(Lehmann, Donald R.)

Antecedents and Outcomes of Marketing Strategy Comprehensiveness

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(Atuahene-gima, Kwaku) (Murray, Janet Y.)

Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets

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(Rangan, V. Kasturi) (Narayandas, Das)

The Role of Relational Knowledge Stores in Interfirm Partnering

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(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…

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(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

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(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)

Evolving to a New Dominant Logic for Marketing

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(Lusch, Robert F.) (Vargo, Stephen L.)

Outstanding customer satisfaction: the key to a talented workforce?

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(Wells, Rebecca M. J.)

The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, an…

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(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)

Negativity in the Evaluation of Political Candidates

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(Klein, Jill G.) (Ahluwalia, Rohini)

A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger…

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(Homburg, Christian) (Bucerius, Matthias)

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

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(Morgan, Neil A.) (Vorhies, Douglas W.)

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…

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(Simonson, Itamar)

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketi…

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(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)
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