Found 289 results for your keywords: subject="Marketing research"
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

The Short- and Long-Term Impact of an Assortment Reduction on Category Sales

1
(Verhoef, Peter C.) (Fok, Dennis) (Sloot,, Laurens M.)

Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Coll…

1
(McAlister, Leigh)

From Invention to Innovation: Conversion Ability in Product Development

1
(Narasimhan, Om) (Chandy, Rajesh) (Hopstaken, Brigitte) (Prabhu, Jaideep)

The Periodicity of Pricing

1
(Boulding, William) (Bronnenberg, J. Bart) (Mela, F. Carl)

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

1
(Fok, Dennis) (Horvath, Csilla) (Paap, Richard) (Franses, Hans Philip)

An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data

1
(Baumgartner, Hans) (Steenkamp, Benedict E. JanM.)

Models for Heterogeneous Variable Selection

1
(Gilbride, J. Timothy) (Allenby, M. Greg) (Brazell, D. Jeff)

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

1
(Roehm, L. Michelle) (Tybout, M. Alice)

The Effect of Word of Mouth on Sales: Online Book Reviews

1
(Mayzlin, Dina) (Chevalier, A. Judith)

How "Psychological" Should Economic and Marketing Models Be?

1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)

Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing

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(Johnson, J. Eric)

Rebuilding the Boat while Staying Afloat: The Modeling Challenge for Behavioral Economics

1
(Prelec, Drazen)

An Empirical Investigation of Signaling in the Motion Picture Industry

1
(Talukdar, Debabrata) (Basuroy, Suman) (Desai, Kaushik Kalpesh)

Bagging and Boosting Classification Trees to Predict Churn

1
(Lemmens, Aurelie) (Croux, Christophe)

Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge

1
(Eisenstein, M. Eric) (Hutchinson, Wesley J)

Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis

1
(Essegaier, Skander) (Danaher, J. Peter) (Mullarkey, W. Guy)

A New Reviewing System for "Journal of Marketing Research"

1
(Winer, S. Russell)

Response to Comments on "How Regulatory Fit Affects Value in Consumer Choices and Opinions"

1
(Avnet, Tamar)

A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information

1
(Drolet, Aimee) (Bodapati, V. Anand)

In Favor of Closer Ties

1
(E. Green Paul) (Johnson, M. Richard)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir