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New products management 8th ed
8
(Crawford, C. Merle) (Benedetto, Anthony Di)
New products management 10th ed
4
(Crawford, Merle) (Di Benedetto, Anthony)
New products management 11th ed
8
(Crawford, Merle) (Di Benedetto, Anthony)
New products management 12th ed
1
(Crawford, Merle) (Di Benedetto, Anthony)
Selling blue elephants : how to make great products that people want before they even know they w…
2
(Moskowitz, Howard)
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
1
(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)
(De)marketing to Manage Consumer Quality Inferences
1
(Miklos-Thal, Jeanine) (Zhang, Juanjuan)
New Product Creativity: Understanding Contract Specificity in New Product Introductions
1
(Griffith, David A.) (Dean, Tereza) (Calantone, Roger J)
The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis
1
(Woojung Chang) (Taylor, Stevan A)
How Kinetic Property Shapes Novelty Perceptions
1
(Junghan Kim) (Lakshmanan, Arun)
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Fra…
1
(Basuroy, Suman) (Chatterjee, Subimal) (Heath, Timothy B) (Thorsten, Hening-Thurau) (Kocher, Bruno)
Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives
1
(Zhenfeng Ma) (Zhiyong Yang) (Mourali, Mehdi)
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…
1
(Peres, Renana) (Christophe Van den Bulte)
Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
1
(Echambadi, Raj) (Jindal, Rupinder P.) (Kumar, R Sarangee) (Sangwon Lee.)
If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Glob…
1
(Fang, Eric (Er)) (Lee Jongkuk) (Palmatier, Robert) (Han, Shunping)
What we will do versus what we can do : the relative effects of unit-level NPD motivation and cap…
1
(Chadwick, Clint) (Zhao, Zheng Jane)
Resource allocation strategy for innovation portfolio management
1
(Klingebiel, Ronald) (Rammer, Christian)
The Effects of slack resources and environmental threat on production exploration and exploitation
1
(Voss, Glenn B.) (Voss, Zannie Giraud) (Sirdeshmukh, Deepak)
the Effect of headquarter integration mechanisms on subsidiaries' new product success: from contr…
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(Firmanzah)
Timing, order and durability of new product advantages with imitation
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(Smith, Ken G.) (Grimm, Curtis M.) (Lee, Hun) (Schomburg, August)
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