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The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
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(Kumar, V.) (Reinartz, Werner J.)
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
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(Kumar, V.) (Venkatesan, Rajkumar)
Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets
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(Rangan, V. Kasturi) (Narayandas, Das)
The Role of Relational Knowledge Stores in Interfirm Partnering
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(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)
Relationship Governance in a Supply Chain Network
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(Heide, Jan B.) (Wathne, Kenneth H.)
Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships
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(Johnson, Michael D.) (Selnes, Fred)
Extreme trust : turning proactive honesty and flawless execution into long-term profits
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(Peppers, Don) (Rogers, Martha)
Assertiveness and effective leadership: is there a tipping point?
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(Santora, Joseph C.)
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
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(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…
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(Simonson, Itamar)
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
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(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda
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(Heide, Jan B.) (Wathne, Kenneth H.)
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…
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(Gremler, Dwayne D.) (Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael)
Global competition's perfect storm: why business and labor cannot solve their problems alone
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(Rousseau, Denise M.) (Batt, Rosemary)
Employer-employee social contracts: fashioning a new compact for workers
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(Uchitelle, Louis) (Battenberg III, J. T.) (Kochan, Thomas)
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
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(Iyer, Ganesh) (Christen, Markus) (Soberman, David)
Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status
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(Ulaga, Wolfgang) (Soberman, David)
Japanese corporate restructuring: CEO priorities as a windows on environmental and organizational…
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(Robinson, Patricia) (Shimizu, Norihiko)
Multimarket contact between partners and strategic alliance survival
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(Ryan-Charleton, Tadhg) (Galavan, Robert J.)
Does It pay to be green? a systematic overview
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(Ambec, Stefan) (Lanoie, Paul)
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