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Challenges of the informal economy for the field of management
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(McGahan, Anita M.)
Toward a research agenda on the informal economy
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(Ireland, R. Duane) (Bruton, Garry D.) (Ketchen Jr., David J.)
Entrepreneurship's next act
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(Wright, mike) (Zahra, Sha)
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to…
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(Atuahene-gima, Kwaku) (De Luca, Luigi M.)
Advertising, Research and Development, and Systematic Risk of the Firm
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(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)
Reference Price Research: Review and Propositions
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(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)
Consumer Behavior and Y2K
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(Lehmann, Donald R.)
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition La…
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(Balasubramania, Siva K.) (Cole, Catherine)
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
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(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)
Understanding Service Convenience
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(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
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(Richardson, Vernon J.) (Joseph, Kissan)
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
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(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
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(Stremersch, Stefan) (Tellis, Gerard J.)
Building Brand Community
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(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)
Consumer Trust, Value, and Loyalty in Relational Exchanges
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(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…
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(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)
the Benefits of persisting with paradigms in organizational research
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(Jane Qiu) (Donaldson, Lex) (Ben Nanfeng Luo)
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
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(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)
Generating Knowledge That Drives Change
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(Lawler III, Edward E.) (Mohrman, Susan A.)
Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Co…
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(Marinova, Detelina)
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