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Analisis Pengaruh Firm-Generated Content (FGC) dan User-Generated Content (UGC) terhadap Brand Tr…
1
(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Velisia Visiana Matra)
Examining the Influence of Consumer Green Psychology and Corporate Social Responsibility on Susta…
1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Ulian Taurin Malik (Penguji)) (Nareswari Alysha Permadi)
Pengaruh Socially Responsible Human Resource Management (SR-HRM) dan Motivasi Ekstrinsik Terhadap…
1
(Niken Ardiyanti (Pembimbing/Promotor)) (Basuki Muhammad Mukhlish (Penguji)) (Putri Mega Desiana (Penguji)) (Raihan Maulana Nilmada)
Recent macroeconomic policy proposals of the joint economic committee of the U.S. congress: A cri…
1
(Laidler, David)
Investigating the Impact of Issue Involvement and Brand Attachment on Consumer Response to Corpor…
1
(Yeshika Alversia (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Ulian Taurin Malik (Penguji)) (Najla Nadhira Yoanna)
Brand Buzz in the Echoverse
1
(Rust, Roland T.) (Heerde, Harald J. Van) (Hewett, Kelly) (Rand, William)
Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs M…
1
(Hult, G. Tomas M.) (Giebelhausen, Michael.) (Chun, HaeEun Helen) (Cronin Jr., J. Joseph)
Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and F…
1
(Grewal, Rajdeep) (Germann, Frank) (Kang, Charles)
Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on…
1
(Wieseke, Jan) (Schons, Laura Marie) (Habel, Johannes) (Alavi, Sascha)
Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability
1
(Mishra, Saurabh) (Modi, Sachin B)
Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Perf…
1
(Ferris, Gerald R.) (Bolander, Willy) (Satornino, Cinthia B) (Hughes, Douglas E.)
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
1
(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…
1
(Peres, Renana) (Christophe Van den Bulte)
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products
1
(Bijmolt, Tammo H A) (Risselada, Hans) (Verhoef, Peter C)
Analisis Intensi Konsumen Muslim dalam Membeli Produk Prososial
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(Kenny Devita Indraswari (Pembimbing/Promotor)) (Evony Silvino Violita (Penguji)) (Rahmatina Awaliah Kasri (Penguji)) (Ayeisha Faira)
Group-Buying Deal Popularity
1
(Luo, Xueming) (Andrews, Michelle) (Aspara, Jaakko) (Song, Yiping)
Learned Helplessness Among Newly Hired Salespeople and the Influence of Leadership
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(Ahearne, Michael) (Boichuk, Jeffrey P.) (Bolander, Willy) (Hall, Zachary R.) (Zahn, William J.) (Nieves, Melissa)
Synergistic Effects of Relationship Managers' Social Networks on Sales Performance
1
(Palmatier, Robert W.) (Gonzalez, Gabriel R.) (Claro, Danny P.)
Not All Fun and Games: Viral Marketing for Utilitarian Products
1
(Skiera, Bernd) (Schulze, Christian) (Scholer, Lisa)
Not in my homeland: Immigrant CEOs and the geography of corporate social irresponsibility
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(Li, Dan) (Wang, Stephanie Lu) (Bu, Juan) (Lee, Yejee)
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