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Hal. Akhir
Impact of Social Media Influencers on Consumers Well-being and Purchase Intention: A TikTok Persp…
1
(Karto Adiwijaya (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Agung Nugroho (Penguji)) (Michael Bernardo Mahardhika Setyono)
Evaluating the effect of social media micro influencers on drumstairs sales : exploring the media…
1
(Agung Nugroho (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Anna Amalyah Agus (Penguji)) (Fella Naziq Ganis)
Analisis Peran Social Media Marketing dalam Mempengaruhi Motivasi Altruistic dan Egoistic Konsume…
1
(Elevita Yuliati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Arga Hananto (Penguji)) (Tatyana Putri Hadi)
Pengaruh Brand Equity, Status Consumption, Social Media Marketing, dan Brand Trust terhadap Purch…
1
(Sumiyarto (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Rushli Fauzan (Penguji)) (Arthur Ferdinand Anondo)
Micro, Macro, Mega-Influencers: Identifying the Optimal Influencer Tier for Efficient Product Mar…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Savira Salsabila Asmara)
Evaluation Of Digital Media Strategies Implementation For Seasonal Marketing: An Analysis Of Befo…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Diandra Azzahra Kalista)
Pengaruh Social Media Marketing Activities Terhadap Consumer Behavior Intention Melalui Mediasi P…
1
(Gita Gayatri (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Hapsari setyowardhani (Penguji)) (Keisha Kresno Mukti)
The Effect of Social Media Marketing on Consumer-based Brand Equity: Understanding The Mediating …
1
(Ira Iriyanty (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Sri Daryanti (Penguji)) (Narendra Krishna Triwardhana)
The Role of Social Media in Promoting Sustainable Green Lifestyles: Influencers and Value Co-Crea…
1
(Sri Daryanti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Elevita Yuliati (Penguji)) (Rizky Suryaputra)
Peranan Customer Experience, Customer Satisfaction, dan Influencer Marketing terhadap Customer Lo…
1
(Rizal Edy Halim (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Maharani Az-Zahra Daulay)
Pengaruh Social Media Marketing Activities (SMMA) Terhadap Consumer’s Purchase Decision Pada Me…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Abrian Yusuf)
Optimasi Social Media Marketing: Meningkatkan Customer-Based Brand Equity Toyota di JABODETABEK
1
(Rushli Fauzan (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Imam Salehudin (Penguji)) (Agam Anggaraksa)
Mengungkap Kunci Pemilihan Hotel di Indonesia : Bagaimana Peran Social Media Interaction Terhadap…
1
(Agung Nugroho (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Rushli Fauzan (Penguji)) (Zhilan Fachri Ihsan Putra)
Faktor-Faktor Yang Mendorong Peningkatan Loyalitas Merek Kosmetik Lokal: Studi Pada Gen Z Di Indo…
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Dita Sari Suwandi)
Interaksi Consumer to Consumer Pada Komunitas Brand Online: Pendekatan Teori Social Capital
1
(Adi Zakaria Afiff (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Sri Rahayu Hijrah Hati (CoPromotor)) (Chyntia Afriani (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Anak Agung Gede Agung Artha Kusuma) (Gita Gayatri (CoPromotor)) (Nuri Wulandari (Penguji))
The Effect of Social Media Influencers Towards Decision to Travel to Indonesia: Cross-Country Stu…
1
(Isfandiarni (Pembimbing/Promotor)) (Levana Theophilia Pattipeilohy)
Penerimaan remaja terhadap informasi Hacker Bjorka di berita media sosial (social media news)
1
(Ellen Melanzi Yasak) (Dani Miftahul Akhyar) (Caecilia)
Analisis Faktor-Faktor yang Mempengaruhi Emotional Attachment, Vloggers' Popularity, dan Purchase…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Nugraha, Adela Khairunnisa)
Perilaku konsumen pada modest fashion brand di Indonesia : peran mediasi dari kredibilitas dan re…
1
(Imam Salehudin (Penguji)) (Gita Gayatri (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Farah Diba Ariyanti)
Pengaruh brand post characteristics pada unggahan instagram brand fashion lokal dalam membangun c…
1
(Gita Gayatri (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Ignatius Heruwasto (Penguji)) (Gita Novia Riani)
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