Found 1509 results for your keywords: subject="Statistical"
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Customer Knowledge Development: Antecedents and Impact on New Product Performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

Market Orientation, Creativity, and New Product Performance in High-Technology Firms

1
(Workman, John P.) (Im, Subin)

When Is a Preannounced New Product Likely to Be Delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

1
(Wedel, Michel) (Pieters, Rik)

Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams

1
(Jong, Ad de) (Ruyter, Ko de) (Lemmink, Jos)

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

1
(Ailawadi, Kusum L.) (Harlam, Bari)

Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…

1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)

Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment

1
(Morgan, Neil A.) (Katsikeas, Constantine S.) (Kaleka, Anna)

First in, First out? The Effects of Network Externalities on Pioneer Survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

1
(Kumar, Piyush)

Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performanc…

1
(Netemeyer, Richard G.) (Maxham, James G., III) (Pullig, Chris)

The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perisha…

1
(Tsiros, Michael) (Heilman, Carrie M)

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)

Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Perfor…

1
(Bearden, William O.) (Kirca, Ahmet H.) (Jayachandran, Satish)

Negativity in the Evaluation of Political Candidates

1
(Klein, Jill G.) (Ahluwalia, Rohini)

The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Ellis, Mark E.)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

How Country Characteristics Affect the Perceived Value of Web Sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir