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Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Corporate Environmentalism: Antecedents and Influence of Industry Type

1
(Benerjee, Subhabrata Bobby) (Iyer, Easwar S) (Kashyap, Rajiv K.)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Cognitive Lock-In and the Power Law of Practice

1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)

Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

1
(Ziamou, Paschalina) (Ratneshwar, S.)

To Have and to Hold: The Influence of Haptic Information on Product Judgments

1
(Peck, Joann) (Childers, Terry L.)

Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Th…

1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Re…

1
(Morgan, Neil A.) (Vorhies, Douglas W.)

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

1
(Kumar, V.) (Reinartz, Werner J.)

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …

1
(Mizik, Natalie) (Jacobson, Robert)

Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Cu…

1
(Netemeyer, Richard G.) (Maxham, James G., III)

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

1
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Frels, Judy K.)

Psychological Implications of Customer Participation in Co-Production

1
(Bendapudi, Neeli) (Leone, Robert P.)

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Customer Knowledge Development: Antecedents and Impact on New Product Performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

The Role of Relational Knowledge Stores in Interfirm Partnering

1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

Market Orientation, Creativity, and New Product Performance in High-Technology Firms

1
(Workman, John P.) (Im, Subin)

When Is a Preannounced New Product Likely to Be Delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

The Roles of Channel-Category Associations and Geodemographics in Channel Patronage

1
(Shankar, Venkatesh) (Inman, J. Jeffrey) (Ferraro, Rosellina)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

1
(Wedel, Michel) (Pieters, Rik)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir
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