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Hal. Akhir
Corporate Environmentalism: Antecedents and Influence of Industry Type
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(Benerjee, Subhabrata Bobby) (Iyer, Easwar S) (Kashyap, Rajiv K.)
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)
Cognitive Lock-In and the Power Law of Practice
1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
1
(Ziamou, Paschalina) (Ratneshwar, S.)
To Have and to Hold: The Influence of Haptic Information on Product Judgments
1
(Peck, Joann) (Childers, Terry L.)
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Th…
1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Re…
1
(Morgan, Neil A.) (Vorhies, Douglas W.)
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
1
(Kumar, V.) (Reinartz, Werner J.)
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …
1
(Mizik, Natalie) (Jacobson, Robert)
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Cu…
1
(Netemeyer, Richard G.) (Maxham, James G., III)
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
1
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Frels, Judy K.)
Psychological Implications of Customer Participation in Co-Production
1
(Bendapudi, Neeli) (Leone, Robert P.)
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…
1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Customer Knowledge Development: Antecedents and Impact on New Product Performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
The Role of Relational Knowledge Stores in Interfirm Partnering
1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
1
(Workman, John P.) (Im, Subin)
When Is a Preannounced New Product Likely to Be Delayed?
1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
1
(Shankar, Venkatesh) (Inman, J. Jeffrey) (Ferraro, Rosellina)
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
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(Wedel, Michel) (Pieters, Rik)
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