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Analisis Electronic Service Quality (E-Servqual): Hubungan terhadap E-Customer Satisfaction, Reus…
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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Arga Hananto (Penguji)) (Joshua Enrico Sitompul)
Peran influencer pada endorsement merek produk skincare lokal terhadap niat belanja online
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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Yura Nada Khairunnisa) (Chairy (Penguji))
Temporal Contiguity and and Negativity Bias in the Impact of Online Word of Mouth
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(Lurie, Nicholas H.) (Chen Zoey)
On Bramnds and World of Mouth
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(Lovett, Mitchell J.) (Peres, Renana. Shachar, Ron.)
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
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(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)
Neural Correlates of Susceptibility to Group Opinions in Online Word-of Mouth Recommendations
1
(Cascio, Christopher N.) (O\'donnell, Matthew Brook) (Bayer, Joseph) (Tinner Jr, Francis J.) (Falk, Emily B.)
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…
1
(Peres, Renana) (Christophe Van den Bulte)
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and…
1
() (Rosario, Ana Babić) (Sotgiu, Francesca) (Valck, Kristine De) (Bijmolt, Tammo H A)
The effect of electronic word of mouth, message source credibility, information quality on brand …
1
(Iqbal, Muhammad) (Atika) (Kusumawati, Andriani)
Social Influence Effects in Online Product Ratings
1
(Srinivasan, Raji) (Sridhar, Shrihari)
Targeting Revenue Leaders for a New Product
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(Haenlein, Michael) (Libai, Barak)
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…
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(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga H.)
Effects of word-of-mouth versus traditional marketing: findings from an internet social networkin…
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(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)
The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
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(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)
Choice goal attainment and decision and consumption satisfaction
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(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)
The Effect of word of mouth on sales: online book reviews
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(Chevalier, Judith A.) (Mayzlin, Dina)
Building brand-width : closing the Sale on Line
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(Zyman, Sergio) (Miller, Scott)
The anatomy of buzz: how to create word-of-mouth marketing
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(Rosen, Emanuel)
Pengaruh negative electronic word of mouth terhadap intensi pembelian peran moderasi external cues
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(Dr. T. Ezni Balqiah (Penguji)) (Dr. M. Gunawan Alif (Penguji)) (Dr. Rizal Edy Halim (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan, Ph.D (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Penguji)) (Dr. Asnan Furinto (CoPromotor)) (Gita Gayatri, Ph.D (CoPromotor)) (Rahmani, Shinta)
Perceived justice, post recovery satisfaction pelanggan online serta pengaruhnya terhadap behavio…
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(Kussusanti) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Tengku Ezni Balqiah (Penguji)) (Sari Wahyuni S.I.P., M.Sc., Ph.D. (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Prof. Prijono Tjiptoherijanto, Ph.D (Pembimbing/Promotor)) (Dr. Rizal Edy Halim (CoPromotor)) (Dr. Asnan Furinto (CoPromotor)) (Arnold Japutra, Ph.D (Penguji))
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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